Results 211 to 220 of about 10,729 (254)

The effects of hedonic and utilitarian bidding values on e-auction behavior

Electronic Commerce Research, 2015
This study focuses on how hedonic versus utilitarian bidding values affect bidding behavior in e-auctions. The bidding behavioral data was collected through a quasi-experimental design on an authentic e-auction website. The results, derived from 121 participants, showed that bidders with high utilitarian bidding values were more likely to win bids than
Lien-Ti Bei, Ming-Yi Chen
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The Value of a Utilitarian Curriculum: The Case of Technological Education

International Journal of Technology and Design Education, 1997
The position taken in this paper is that narrow conceptions of human development and the purposes of schooling have tended to displace rather than situate subjects like technology in the curriculum. Arguments which support this position, however, are only possible when the paradigm through which schooling is operationalized, is inverted.
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Hedonic and social values supporting utilitarian technologies

International Journal of Innovation and Learning, 2012
This article argues that products with multifunctionality/integrations have excited much more interest in this market, justifying as utilitarian even when these integrations are hedonic. The article analyses consumers’ preference for high technology products focusing on attributes integrated, hedonic and utilitarian behaviour, and decision interference
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Mobile Device Adaptation Efforts: The Impact of Hedonic and Utilitarian Value

Journal of Computer Information Systems, 2014
This research delves into the acceptance and use of mobile device (MD) technology and goes beyond what is provided in the technology acceptance literature. The hedonic and utilitarian value that an individual assigns to a mobile device can have a significant impact on the overall value of the device to that person.
Dwayne Whitten, Ross Hightower, Lutfus Sayeed   +2 more
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The Moderating Effects of Utilitarian and Hedonic Values on Information Technology Continuance

ACM Transactions on Computer-Human Interaction, 2012
This study examines how the nature of technology affects users’ intention to continue using information technologies. It proposes an extended technology acceptance model, with perceived ease of use, perceived usefulness and pleasure affecting the intention to continue using a technology.
Xu, L., Lin, J., Chan, H.C.
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Creation of Utilitarian Value with Online and Offline Transaction Phases.

2012
The Internet transformed a large number of industries, resulting in various e-commerce business models. An industry that has experienced a particularly large impact is tourism. Although numerous travel agencies offer their services online, the question about the design of online vis-à-vis offline distribution channels continues to persist.
Madlberger, Maria, Matook, Sabine
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Exploring the Balance Between Utilitarian and Hedonic Values of Wearable Products

2019
It has been a matter of great interest for designers and researchers to investigate the potential balance between product’s aesthetics and functionality. This study will try to explore the concept of hedonics, utilitarian value and their balance by incorporating some case studies from design literature.
Hassan Iftikhar, Parth B. Shah, Yan Luximon   +2 more
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Existence value, biodiversity, and the utilitarian dilemma

2017
Existence value has been argued to be a significant part of the total economic value of some ecosystems. However, its compatibility with the welfare economic foundations of economic valuation is very limited - it is difficult to logically conceive of changes in existence. Moreover, when applied to biodiversity, the concept of existence value gives rise
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The Value of a Promise: A Utilitarian Approach to Contract Law Remedies

SSRN Electronic Journal, 2010
This Article critically examines the applicability of law and economics, or wealth maximization theory, to contract law by examining this theory from within the consequentialist framework of utilitarianism. Roughly speaking, wealth maximization theory is a consequentialist theory of justice holding that those actions that increase wealth are just and ...
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Effects of Utilitarian and Hedonic Shopping Value and

Ege Akademik Bakis (Ege Academic Review), 2015
HÜLYA BAKIRTAŞ, İBRAHİM BAKIRTAŞ, MÜMİN ATALAY ÇELİK   +2 more
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