Results 221 to 230 of about 10,729 (254)
Some of the next articles are maybe not open access.

Decision-Value Utilitarianism

Polish Journal of Philosophy, 2008
openaire   +1 more source

Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases

Journal of Marketing, 2020
Jingjing Li   +2 more
exaly  

The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps

Journal of Retailing and Consumer Services, 2022
Khaoula Akdim   +2 more
exaly  

Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes

Journal of Business Research, 2006
Michael A Jones, Mark J Arnold
exaly  

Delight by Design: The Role of Hedonic versus Utilitarian Benefits

Journal of Marketing, 2008
Ravindra Chitturi   +2 more
exaly  

A meta-analytic review of hedonic and utilitarian shopping values

Journal of Consumer Marketing, 2018
Clécio Falcao Araujo
exaly  

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