Results 261 to 270 of about 189,451 (295)
Some of the next articles are maybe not open access.
Effects of Utilitarian and Hedonic Shopping Value and
Ege Akademik Bakis (Ege Academic Review), 2015HÜLYA BAKIRTAŞ +2 more
openaire +1 more source
Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases
Journal of Marketing, 2020Jingjing Li, Ahmed Abbasi
exaly
The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps
Journal of Retailing and Consumer Services, 2022Khaoula Akdim +2 more
exaly
Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes
Journal of Business Research, 2006Michael A Jones +2 more
exaly
Delight by Design: The Role of Hedonic versus Utilitarian Benefits
Journal of Marketing, 2008Ravindra Chitturi +2 more
exaly
A meta-analytic review of hedonic and utilitarian shopping values
Journal of Consumer Marketing, 2018Clécio Falcao Araujo
exaly

