Results 261 to 270 of about 5,705,691 (289)
Some of the next articles are maybe not open access.

Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes

Journal of Business Research, 2006
Arnold Mark   +2 more
exaly  

Delight by Design: The Role of Hedonic versus Utilitarian Benefits

Journal of Marketing, 2008
Rajagopal Raghunathan   +2 more
exaly  

A meta-analytic review of hedonic and utilitarian shopping values

Journal of Consumer Marketing, 2018
Clécio Falcão Araujo
exaly  

Experience value as a function of hedonic and utilitarian dominant services

International Journal of Contemporary Hospitality Management, 2016
Nina Katrine Prebensen, Sara Rosengren
exaly  

The effects of promotions on hedonic versus utilitarian purchases

Journal of Consumer Psychology, 2017
Yuhuang Zheng, Ran Kivetz
exaly  

Hedonic and utilitarian motivations for online retail shopping behavior

Journal of Retailing, 2001
Joann Peck, Terry L Childers
exaly  

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