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Utility Theory

Management Science, 1968
Utility theory is interested in people's preferences or values and with assumptions about a person's preferences that enable them to be represented in numerically useful ways. The first two sections of this paper say more about what utility is, why people are interested in it, and how it is interpreted and used in the management and behavioral ...
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Cumulative Utility Consumer Theory [PDF]

open access: possibleInternational Economic Review, 1997
Summary: This paper makes some preliminary steps towards a dynamic theory of consumer choices, restricted to the case of repeated small decisions. We assume that the consumer chooses among products, rather than among bundles, and that she bases her decision on a cumulative satisfaction index.
David Schmeidler, Itzhak Gilboa
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Non-expected Utility Theory

2008
The expected utility/subjective probability model of risk preferences and beliefs has long been the preeminent model of individual choice under conditions of uncertainty. It exhibits a tremendous flexibility in representing aspects of attitudes toward risk, has a well-developed analytical structure, and has been applied to the analysis of gambling ...
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