Results 251 to 260 of about 1,861,130 (304)
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2017
Societal demands and consumer patterns have changed: there is a need of elaborating on new concepts and mindsets in understanding stakeholder engagement in relation to Corporate Social Responsibility (CSR) in a way that can challenge the traditional ways of thinking and provide a basis for benefits to all stakeholders.
Michael T. Devereux +1 more
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Societal demands and consumer patterns have changed: there is a need of elaborating on new concepts and mindsets in understanding stakeholder engagement in relation to Corporate Social Responsibility (CSR) in a way that can challenge the traditional ways of thinking and provide a basis for benefits to all stakeholders.
Michael T. Devereux +1 more
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The mechanisms of value co-creation
Journal of Strategic Marketing, 2012Facilitated by a wide array of technological advancements, interaction between customers and companies is taking new forms and shapes that go beyond traditional exchange. Companies are no longer perceived as sole goods providers, nor customers regarded merely as sources of money.
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Entrepreneurship as Value Co-Creation
Academy of Management Proceedings, 2017In this paper, we explore the emerging phenomenon of nascent entrepreneurs opting for a strategy of sustainability and mutual benefit as the foundation of their new venture.
Ashwin Goutham Gopi +1 more
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Online Community Value Co-creation
Online Information Review, 2020PurposeMany companies strengthen their interaction with consumers by establishing online communities and bring convenience to value co-creation with consumers. Some companies use economic and social strategies to stimulate consumer value creation. However, the way to increase the effectiveness of such corporate strategies remains unclear.
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The book chapter applies managerial and marketing theories to examine value co-creation, drawing from Service-Dominant Logic, Service Science, Co-creation of Services (CCOS), and the Viable Systems Approach (VSA) to reinterpret this concept in the digital era.
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Facilitating Value Co-Creation
2013As a result of the current business environment, rise of technology, increasing globalization, etc., companies are therefore focusing on finding ways to differentiate themselves. Differentiation is therefore essential and co-creation is a core differentiation base.
Veith, Anne +2 more
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Value co-creation behaviour – role of embeddedness and outcome considerations
Journal of Service Theory and Practice, 2017Purpose The purpose of this paper is to identify antecedents and consequences of customers’ value co-creation behaviour (VCB). VCB as a means to facilitate value realisation processes is gaining importance in service research and practice. Encouraging such enactments can be challenging, but can also offer competitive advantages.
Gaurangi Laud, Ingo Oswald Karpen
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Value Co-creation from the Consumer Perspective
2011The paper provides the basis for a classification of organizational operant resources as seen from a customer perspective. It facilitates, particularly, research and further understanding of Foundational Premise 9 (FP9) of the service-dominant logic of marketing (i.e. all social and economic actors are resource integrators), and suggests areas for more
Warnaby, G, Baron, S
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