Results 271 to 280 of about 1,015,089 (357)
Value Co-Creation in the IT Service Ecosystem
Proceedings of the 25th International Conference on Enterprise Information Systems, 2023 Despite the intense efforts to substantiate the value co-creation capability of IT service, current approaches only partially address the complex and dynamic nature of the IT value-creation process.
Maryam Heidari +2 more
openaire +3 more sources
Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention
Journal of Retailing and Consumer Services, 2022 Given the rise in influencer marketing on social media, this paper explores how homophily between influencers and their audiences affects customer value co-creation behaviour, resulting in increased expected brand value and purchase intention.
Yi Bu, Joy Parkinson, Park Thaichon
semanticscholar +2 more sources
Some of the next articles are maybe not open access.
Related searches:
Related searches:
Journal of Retailing and Consumer Services, 2022
The study proposes a comprehensive model framework, Online Customer Experience-Attitude Behaviour Context model for online grocery retailing in a digital scenario. The research also studies the concept of value co-creation in a moderated mechanism.
Kumari Anshu +2 more
semanticscholar +1 more source
The study proposes a comprehensive model framework, Online Customer Experience-Attitude Behaviour Context model for online grocery retailing in a digital scenario. The research also studies the concept of value co-creation in a moderated mechanism.
Kumari Anshu +2 more
semanticscholar +1 more source
Journal of Travel & Tourism Marketing, 2023
This paper aims to outline the influences of ChatGPT on service individualization and service value co-creation in the travel industry. Data were collected from managers and experts of travel agencies in Turkey. Hypotheses were tested via the independent
Mahmut Demir, Sirvan Sen Demir
semanticscholar +1 more source
This paper aims to outline the influences of ChatGPT on service individualization and service value co-creation in the travel industry. Data were collected from managers and experts of travel agencies in Turkey. Hypotheses were tested via the independent
Mahmut Demir, Sirvan Sen Demir
semanticscholar +1 more source
Customer value co-creation in the hospitality and tourism industry: a systematic literature review
International Journal of Contemporary Hospitality Management, 2022Purpose This study aims to develop a systematic literature review of customer value co-creation in the hospitality and tourism industry and present the different views of the scientific community, highlighting the dimensions, antecedents and outcomes of
Pedro Carvalho, H. Alves
semanticscholar +1 more source
Journal of Research in Interactive Marketing, 2022
PurposeThis article analyzes the effects of artificial intelligence (AI) stimuli on customer engagement as well as on value co-creation. The moderating role played by customer ability readiness is also examined.Design/methodology/approachTotal 426 ...
Lihua Gao +5 more
semanticscholar +1 more source
PurposeThis article analyzes the effects of artificial intelligence (AI) stimuli on customer engagement as well as on value co-creation. The moderating role played by customer ability readiness is also examined.Design/methodology/approachTotal 426 ...
Lihua Gao +5 more
semanticscholar +1 more source
Robots at your service: value facilitation and value co-creation in restaurants
International Journal of Contemporary Hospitality Management, 2022Purpose This paper aims to understand the process of guest-robot value co-creation in the restaurant context. It empirically examines the guest perception of value facilitation by service robots and its impact on guest value co-creation and advocacy ...
Xiya Zhang, M. Balaji, Yangyang Jiang
semanticscholar +1 more source
, 2021
This study analyzes the relationship between consumers’ values and their reasons for and against perceived value co-creation as well as their behavioral intentions related to using artificial intelligence (AI)-enabled travel service agents (chatbots ...
L. Lalicic, C. Weismayer
semanticscholar +1 more source
This study analyzes the relationship between consumers’ values and their reasons for and against perceived value co-creation as well as their behavioral intentions related to using artificial intelligence (AI)-enabled travel service agents (chatbots ...
L. Lalicic, C. Weismayer
semanticscholar +1 more source
, 2021
Purpose The purpose of this study is to investigate the relationships that influence the value co-creation process and lead to consumer comfort with artificial intelligence (AI) and mobile banking (AIMB) service platforms.
E. Payne, J. Peltier, Victor A. Barger
semanticscholar +1 more source
Purpose The purpose of this study is to investigate the relationships that influence the value co-creation process and lead to consumer comfort with artificial intelligence (AI) and mobile banking (AIMB) service platforms.
E. Payne, J. Peltier, Victor A. Barger
semanticscholar +1 more source