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The book chapter applies managerial and marketing theories to examine value co-creation, drawing from Service-Dominant Logic, Service Science, Co-creation of Services (CCOS), and the Viable Systems Approach (VSA) to reinterpret this concept in the digital era.
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Facilitating Value Co-Creation
2013As a result of the current business environment, rise of technology, increasing globalization, etc., companies are therefore focusing on finding ways to differentiate themselves. Differentiation is therefore essential and co-creation is a core differentiation base.
Veith, Anne +2 more
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Value co-creation behaviour – role of embeddedness and outcome considerations
Journal of Service Theory and Practice, 2017Purpose The purpose of this paper is to identify antecedents and consequences of customers’ value co-creation behaviour (VCB). VCB as a means to facilitate value realisation processes is gaining importance in service research and practice. Encouraging such enactments can be challenging, but can also offer competitive advantages.
Gaurangi Laud, Ingo Oswald Karpen
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Value Co-creation from the Consumer Perspective
2011The paper provides the basis for a classification of organizational operant resources as seen from a customer perspective. It facilitates, particularly, research and further understanding of Foundational Premise 9 (FP9) of the service-dominant logic of marketing (i.e. all social and economic actors are resource integrators), and suggests areas for more
Warnaby, G, Baron, S
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2022
Public Value Co-Creation: A Multi-Actor & Multi-Sector Perspective addresses a fundamental gap in the scholarly field of Public Management relating to the advice and strategies available on what public managers can and/or should do to co-create public value. Alessandro Sancino offers a timely and unique approach providing a map with the main actors
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Public Value Co-Creation: A Multi-Actor & Multi-Sector Perspective addresses a fundamental gap in the scholarly field of Public Management relating to the advice and strategies available on what public managers can and/or should do to co-create public value. Alessandro Sancino offers a timely and unique approach providing a map with the main actors
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Value Co-Creation in Education
2017The case study presents the opportunity to co-create, faced by a new department (department of mechanical engineering) created in an already existing college of ten years standing. The mechanical department had the option of either following the procedures established by other departments or creating its own procedures.
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Sustainable value co-creation in business networks
Industrial Marketing Management, 2014Abstract Even though the Service Dominant Logic (SDL) paradigm has contributed to the conceptualization of “value co-creation”, no academic study has further investigated the role played by sustainability in business-to-business (BtoB) value co-creation.
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