Results 301 to 310 of about 1,015,089 (357)

Value co-creation behaviour – role of embeddedness and outcome considerations

Journal of Service Theory and Practice, 2017
Purpose The purpose of this paper is to identify antecedents and consequences of customers’ value co-creation behaviour (VCB). VCB as a means to facilitate value realisation processes is gaining importance in service research and practice. Encouraging such enactments can be challenging, but can also offer competitive advantages.
Gaurangi Laud, Ingo Oswald Karpen
openaire   +1 more source

Value Co-Creation

The book chapter applies managerial and marketing theories to examine value co-creation, drawing from Service-Dominant Logic, Service Science, Co-creation of Services (CCOS), and the Viable Systems Approach (VSA) to reinterpret this concept in the digital era.
openaire   +1 more source

Value Co-Creation in Education

2017
The case study presents the opportunity to co-create, faced by a new department (department of mechanical engineering) created in an already existing college of ten years standing. The mechanical department had the option of either following the procedures established by other departments or creating its own procedures.
openaire   +1 more source

Go for green: green innovation through green dynamic capabilities: accessing the mediating role of green practices and green value co-creation

Environmental science and pollution research international, 2021
Zahid Yousaf
semanticscholar   +1 more source

On value and value co-creation: A service systems and service logic perspective

, 2008
S. Vargo, P. Maglio, M. Akaka
semanticscholar   +1 more source

Building value co-creation with social media marketing, brand trust, and brand loyalty

Journal of Retailing and Consumer Services, 2023
Muhammad Sohaib, Heesup Han
semanticscholar   +1 more source

The role of e-supply chain collaboration in collaborative innovation and value-co creation

Journal of business research, 2023
K. Al-Omoush, A. de Lucas, M. D. del Val
semanticscholar   +1 more source

The Influence of Cultural Values on Value Co-Creation

2022
This study builds on the service-dominant logic (Vargo & Lusch, 2004), Karpen et al. (2012), and Naghina et al. (2014) typology of co-creation interactions, as well as Bhatti, Glowik, and Arlsan (2021) to formulate a set of research propositions regarding motivations to co-create value and their impact on knowledge sharing.
Chwialkowska, Agnieszka, Glowik, Mario, Bhatti, Waheed Akbar   +2 more
openaire   +1 more source

Value co-creation in service logic: A critical analysis

, 2011
C. Grönroos
semanticscholar   +1 more source

Value co-creation: concept and measurement

Journal of the Academy of Marketing Science, 2014
Kumar Rakesh Ranjan, Stuart Read
semanticscholar   +1 more source