Results 161 to 170 of about 266,246 (217)
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Programming and Computer Software, 2001
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
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zbMATH Open Web Interface contents unavailable due to conflicting licenses.
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2022
Whenever we think about the world – including its concrete and abstract entities – we typically see a series of so-called mental images in front of our eyes that aid us in everyday problem solving and navigating ourselves in the world. Visual metaphors, similarly to their linguistic counterparts, largely build on such images.
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Whenever we think about the world – including its concrete and abstract entities – we typically see a series of so-called mental images in front of our eyes that aid us in everyday problem solving and navigating ourselves in the world. Visual metaphors, similarly to their linguistic counterparts, largely build on such images.
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Journal of Marketing Communications, 2005
This paper explores the nature of metaphors used in magazine advertisements theoretically and empirically, illustrating how they may be differently interpreted according to an individual's perceptions, interests, experiences and motivations. Extraneous factors influence the whole process and research is required in order to establish how they exert ...
Tony Proctor +2 more
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This paper explores the nature of metaphors used in magazine advertisements theoretically and empirically, illustrating how they may be differently interpreted according to an individual's perceptions, interests, experiences and motivations. Extraneous factors influence the whole process and research is required in order to establish how they exert ...
Tony Proctor +2 more
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Journal of Asian Pacific Communication, 2013
Using a history documentary ‘The Kinta Story (1949)’, this article explores the ‘grammar’ of visual metaphor. Numerous images can be found in history documentary, while many more are being planned, which can be accessed by people all around the world. These images technically represent producers’ ideas.
Mohd. Nor Shahizan Ali +4 more
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Using a history documentary ‘The Kinta Story (1949)’, this article explores the ‘grammar’ of visual metaphor. Numerous images can be found in history documentary, while many more are being planned, which can be accessed by people all around the world. These images technically represent producers’ ideas.
Mohd. Nor Shahizan Ali +4 more
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Visual metaphor in extended conceptual metaphor theory
Cognitive Linguistic Studies, 2020Abstract My goal in the chapter is to examine a variety of visual experiences that appear to evoke visual metaphors. This is a range of experience types that extends from “sign-like” visual experiences to “non-sign-like” visual experiences. I propose that visual metaphors are evoked by paintings through winner’s podiums all the way to cityscapes and ...
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Primary metaphors and monomodal visual metaphors
Journal of Pragmatics, 2011Grady's Primary Metaphor Theory has focused almost exclusively on verbal corpora. Even though the possibility of non-verbal expression is considered, there is very little research on the matter. In order to study the human mind, there is no doubt that the information given by verbal language is critical, but it is also necessary to analyze other ...
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2018
Metaphor has recently been reconceptualised as a fundamental part of the human conceptual system. It can hence be expressed in language but also in other modalities and media of communication, including gesture and body language, sound and music, and film and visuals. In spite of this theoretical landslide, however, the wide range of nonverbal metaphor
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Metaphor has recently been reconceptualised as a fundamental part of the human conceptual system. It can hence be expressed in language but also in other modalities and media of communication, including gesture and body language, sound and music, and film and visuals. In spite of this theoretical landslide, however, the wide range of nonverbal metaphor
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1995
This paper investigates the use of several common objects such as spray cans, flashlights, carving knives, and others as metaphors for visualization. The motivation behind this work is to provide an intuitive and natural 3D interface such that users will view these objects as tools during the visualization process.
Alex Pang, Michael Clifton
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This paper investigates the use of several common objects such as spray cans, flashlights, carving knives, and others as metaphors for visualization. The motivation behind this work is to provide an intuitive and natural 3D interface such that users will view these objects as tools during the visualization process.
Alex Pang, Michael Clifton
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Journal of Aesthetic Education, 1985
From the time I first saw a photograph of Picasso's Bull's Head (fig. 1), a remarkably realistic portrait made from a bicycle seat and handlebars, I was struck by its wry humor and the mongrel nature of its medium. Once I even made up a departmental exam tentatively likening Picasso's sculpture to literary metaphor (the question was later deleted by a ...
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From the time I first saw a photograph of Picasso's Bull's Head (fig. 1), a remarkably realistic portrait made from a bicycle seat and handlebars, I was struck by its wry humor and the mongrel nature of its medium. Once I even made up a departmental exam tentatively likening Picasso's sculpture to literary metaphor (the question was later deleted by a ...
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Visual and Verbal Metaphors: Developmental Interactions
Child Development, 1990This study investigated developmental changes in children's abilities to comprehend visual metaphors as measured by their use of verbal metaphor. The visual metaphors were compound objects, e.g., a top with features of a ballerina (head and skirt).
C, Dent, L, Rosenberg
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