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Visual Wine Metaphor and Metonymy in Ads

Procedia, Social and Behavioral Sciences, 2015
The aim of advertising is to persuade consumers to buy a product or service. A distinct feature of advertising is its reliance on pictures to achieve this aim. Many ad images encode a metaphor.
Isabel Negro Alousque, Alousque, Isabel Negro   +1 more
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Visualization Metaphors

Programming and Computer Software, 2001
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
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Metaphors for visualization

1995
This paper investigates the use of several common objects such as spray cans, flashlights, carving knives, and others as metaphors for visualization. The motivation behind this work is to provide an intuitive and natural 3D interface such that users will view these objects as tools during the visualization process.
Alex Pang, Michael Clifton
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Visualizing the Metaphor

Journal of Marketing Communications, 2005
This paper explores the nature of metaphors used in magazine advertisements theoretically and empirically, illustrating how they may be differently interpreted according to an individual's perceptions, interests, experiences and motivations. Extraneous factors influence the whole process and research is required in order to establish how they exert ...
Tony Proctor, Stella Proctor, Ioanna Papasolomou   +2 more
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Visual Metaphor

1994
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Reasoning with visual metaphors

The Knowledge Engineering Review, 2013
Abstract Research into visual reasoning up to now has focused on images that are literal depictions of their objects. I argue in this article that an important further mode of visual reasoning operates on images that depict objects metaphorically.
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Visualization and the art of metaphor

Proceedings of the 6th ACM SIGCHI conference on Creativity & cognition - C&C '07, 2007
This tutorial is designed for students in various disciplines (arts & sciences) that traditionally work in other media and would like to integrate visualization into their work to enhance communication of ideas and concepts. Attendees that are already using visualization methods in their work can benefit from this tutorial because they will be exposed ...
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The visuality of metaphors

Cognitive Linguistic Studies, 2020
Abstract This chapter proposes to define metaphor as a visual-material structure, the sphere of which is ontological rather than cognitive or conceptual. It argues that the essence of metaphor, as either an aesthetic or a communicative unit or both, resides in the qualitative dimension and appearance, or even materiality, of the metaphorical medium and
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The impact of metaphors on information visualization

Journal of Visualization, 2016
Metaphor is the underlying mechanism of information communication. Although metaphors are ubiquitous in information visualization designs, different connotations influence users’ information processing differently. Visual metaphors, however, may imply interfering attributes possibly caused by the source concepts, and lead to backfire effects on users ...
Yi-Na Li, Dong-Jin Li, Kang Zhang 0001
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Metaphors in Interactive Visual Analytics

Proceedings of the 7th International Symposium on Visual Information Communication and Interaction, 2014
We intuitively understand primary metaphors because they spring from our lived experience as humans. This paper explores the role of primary metaphor in interactive visual analytics. We describe and provide examples of several primary metaphors that can be used in designing and communicating visual representations.
Jacob L. Cybulski, Susan Keller, Dilal Saundage   +2 more
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