Results 271 to 280 of about 267,062 (307)

Visual Metaphor

2009
COSTABILE, Maria, BLACKWELL A.
openaire   +3 more sources

Visual metaphor

2022
openaire   +1 more source

VISUAL METAPHORS

DANISH YEARBOOK OF PHILOSOPHY, 1996
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Refining replacements. Validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure

International Journal of Advertising, 2023
Renske van Enschot, Ewald Bronkhorst
exaly  

Using Metaphors in Research

Abstract This chapter discusses how organizational visual metaphors translate particular discourses and come to shape shared ways of thinking and acting in organizational contexts. Visual metaphors are found in written documents such as performance reports and risk reports, and they may appear in company interior design (pictures ...
Hermann Mitterhofer, Silvia Jordan
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Aspects of visual metaphor: an operational typology of visual rhetoric for research in advertising

International Journal of Advertising, 2019
Matthew Peterson
exaly  

Visual Metaphor

1994
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Understanding visual metaphor: the example of newspaper cartoons

Visual Communication, 2003
Elisabeth El Refaie
exaly  

Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric?

Journal of Marketing Communications, 2008
Se-Hoon Jeong
exaly  

Visualizing with metaphors

2022
openaire   +1 more source