Results 291 to 300 of about 16,382 (307)

Visual Metaphors

British Journal of Aesthetics
openaire   +1 more source

Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric?

Journal of Marketing Communications, 2008
exaly  

Right metaphor, right place: choosing a visual metaphor based on product type and consumer differences

International Journal of Advertising, 2018
Chun-Tuan Chang, Xing-Yü Chu
exaly  

A Summary of Visual Metaphors in Visualizations

Journal of Computer-Aided Design & Computer Graphics
Shunyuan Zheng, Guozheng Li, Yuxi Wu, Min Lu, Chi Liu, Guoren Wang   +5 more
openaire   +1 more source

The Impact of Visual Metaphor Complexity in Print Advertisement on the Viewer’s Comprehension and Attitude

Communication and Linguistics Studies, 2020
exaly  

Visual Metaphor Construction for Image and Description of Fashion Goods

2022
exaly  

VIEMF: Multimodal metaphor detection via visual information enhancement with multimodal fusion

Information Processing and Management
Shengwei Tian, Qimeng Yang, Jun Long
exaly  

Accounting students perceptions of using visual metaphor as part of personal development planning: an exploratory case study

Accounting Education, 2018
exaly  

Visual Metaphor

2001
openaire   +1 more source

Verbal and visual communication in constructive news across cultures: A case study of a bilingual English-Spanish corpus with a focus on metaphor

Language and Communication
Ashley Riggs
exaly