Results 1 to 10 of about 1,035 (158)
Influence of online searches for campaign messages on voting behaviour in Ghana [PDF]
HeliyonThis study ascertained the influence of political party campaign message information search on the behaviour of voters in Ghana. The researchers however conducted this study by applying the perspectives of consumer behaviour to voter behavior with an ...
Stanley Nelvis Glate +2 more
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A Theoretical Analysis of Consumer Behaviour for Voters in Ghana
Jurnal Maksipreneur: Manajemen, Koperasi, dan EntrepreneurshipThis paper identifies evidence of political marketing and, more specifically, consumer-oriented political marketing to analyse the theories of consumer behaviour and identify evidence of consumer behaviour in marketing in the behaviour of Ghanaian voters.
Stanley Nelvis Glate +3 more
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Winners and losers: Emotional shifts across elections are conveyed by a politician's smile. [PDF]
PLoS ONEThe human smile can convey both rewarding and affiliative social intent and thus has significant utility in politics, where the ability to bond with and reassure voters is vital to electoral success.
Carl Senior +3 more
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Social networks and voter turnout [PDF]
Royal Society Open Science, 2023 This paper develops a model of voter turnout that embeds Riker and Ordeshook’s (1968 Am. Pol. Sci. Rev. 62, 25–42 (doi:10.2307/1953324)) calculus of voting into the context of a social network.
Georgia Kernell, P. J. Lamberson
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The Impact of Political Marketing on Voting Behaviour of Cypriot Voters
Social SciencesThe present study concentrates predominantly on the statement that the voter is influenced by and consumes the political communication marketing formed through political structures, content which is partially created based on the political matters of a ...
Harry P. Sophocleous +2 more
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Political marketing: impact of public relations on the change in voter behaviour of consumers (voters) [PDF]
Marketing and Management of Innovations, 2021 Companies use marketing public relations to support the marketing department or product promotion and image-making. The discipline of public relations usually used to be of secondary importance in marketing communication activities for ages. Marketing public relations could affect public awareness at a fraction of the cost of advertising and is often ...
Bacik, R., Gavurova, B., Gburova, J.
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Humanities & Social Sciences Communications, 2023 The research paper examined the interplay between social media, brand personality, and voter behaviour in Kuwait’s unique political environment. The study applied the Aaker model of brand personality to investigate how social media shapes the brand ...
Rashed Salem Alhaimer
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Multi-agent simulation of voter's behaviour
CoRR, 2021 The goal of this paper is to simulate the voters behaviour given a voting method. Our approach uses a multi-agent simulation in order to model a voting process through many iterations, so that the voters can vote by taking into account the results of polls.
Albin Soutif +2 more
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Spatial analysis of Lithuanian youth turnout: Results of 2016-2020 parliamentary elections
Geographia Polonica, 2023 The paper analyses spatial differences in voter turnout during the 2016 and 2020 Lithuanian Parliament elections. The article delves into the problem of spatial differentiation of young voter turnout, paying special attention to the most segregated ...
Dovydas Vidzbelis, Donatas Burneika
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, 2020 On Saturday, 18 May 2019, the incumbent Liberal–National Coalition parties surprised most observers by winning a majority of seats in the House of Representatives. Although the win was narrow—the conservative parties won 77 seats in the 151-seat chamber—this gave them a majority in the lower house of the national parliament.
Ratcliff, Shaun +2 more
openaire +3 more sources