Results 41 to 50 of about 263,417 (324)
WEB ANALYTICS COMBINED WITH EYE TRACKING FOR SUCCESSFUL USER EXPERIENCE DESIGN: A CASE STUDY [PDF]
Applied Computer Science, 2016 The authors propose a new approach for the mobile user experience design process by means of web analytics and eye-tracking. The proposed method was applied to design the LUT mobile website.
Magdalena BORYS +2 more
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Web Simplification Prototype for Cognitive Disabled Users
Human Behavior and Emerging Technologies, 2022 Information and communication technology (ICT) and World Wide Web (WWW) are increasingly being used in daily life and becoming important in community, business, personal performance, and improvement of livelihood.
Maira Kamran +5 more
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An effective library website: a data-driven approach to its management using analytical tools
Библиосфера, 2021 This article is devoted to topical issues of increasing the efficiency ofa library website and the introduction of a data-driven approach. A data driven approach is considered as a management strategy for the development of a site in a web environment ...
О. M. Udartseva
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SPOT: Open Source framework for scientific data repository and interactive visualization [PDF]
, 2018 SPOT is an open source and free visual data analytics tool for multi-dimensional data-sets. Its web-based interface allows a quick analysis of complex data interactively. The operations on data such as aggregation and filtering are implemented.
Attema, Jisk +5 more
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System of monitoring of Internet resources as instrument of digital marketing
Вестник университета, 2019 The concept of digital marketing as targeted and interactive marketing of goods and services which is directed to improve the operating mechanism of sales of products through the application of different digital technologies has been considered.
N. B. Zemlyanskaya +2 more
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Web Analytics – The Dominant Problem of Marketing Automation and Sales Funnel
Marketing of Scientific and Research Organizations, 2023 The purpose of the current article is to present the possibilities of using web and marketing analytics, in particular, the dominant marketing automation along with the sales funnel.
Golik-Górecka Grażyna
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Tutorials on Google Analytics: How to Craft a Web Analytics Report for a Library Web Site [PDF]
Journal of Web Librarianship, 2014 Libraries, along with other information service institutions, have entered a digital era in which resources are presented electronically through various digital platforms. The library Web site functions as the main source of information to patrons as well as a community outreach tool.
Le Yang, Joy M. Perrin
openaire +2 more sources
Big Data Analytics and Firm Performance: A Systematic Review
Information, 2019 The literature on big data analytics and firm performance is still fragmented and lacking in attempts to integrate the current studies’ results. This study aims to provide a systematic review of contributions related to big data analytics and firm ...
Parisa Maroufkhani +4 more
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Jurnal Teknologi Informasi dan Ilmu Komputer, 2020 Keberhasilan sebuah perusahaan dalam memasarkan produk atau jasa yang ditawarkan sangat tergantung dari kinerja marketing. Kegiatan marketing saat ini berkembang tidak hanya dilakukan secara kovensional melalui tatap muka langsung dengan pelanggan ...
Fajar Pradana +2 more
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Design Considerations for Multi-Stakeholder Display Analytics [PDF]
, 2017 Measuring viewer interactions through detailed analytics will be crucial to improving the overall performance of future open display networks. However, in contrast to traditional sign and web analytics systems, such display networks are likely to feature
Clinch, Sarah Elizabeth +2 more
core +1 more source