Results 61 to 70 of about 37,965 (162)

Customer Behaviour in Response to Disaster Announcements: A Big Data Analysis of Digital Marketing in Hospitality

open access: yesTourism and Hospitality
In today’s hyperconnected world, disaster announcements—regardless of actual impact—can significantly shape consumer behaviour and brand perception in the hospitality sector.
Dimitrios P. Reklitis   +3 more
doaj   +1 more source

The Vanishing User: Web Analytics in an Agent-Dominated Internet

open access: yesInformation
Conventional web analytics treats the human user as its fundamental unit of analysis, assuming stable preferences, identifiable intentions, and behavioral patterns that unfold over time. That assumption is under strain.
Babu George, Divya Choudhary
doaj   +1 more source

A comparative web-traffic analysis of three renowned wildlife conservation organisations - International Union for Conservation of Nature (IUCN), Wildlife Conservation Society (WCS) and World Wide Fund for Nature (WWF)

open access: yesJournal of Threatened Taxa
The International Union for Conservation of Nature (IUCN), Wildlife Conservation Society (WCS), and World Wide Fund for Nature (WWF) are among the leading wildlife organisations that provide significant scientific information.
Saswat Pati, V. Vijay Kumar
doaj   +1 more source

Understanding Online Health Information Consumption Through Web Analytics of the Italian Society of Pharmacology Magazine: 3-Year Descriptive Analysis. [PDF]

open access: yesJMIR Form Res
Graziosi A   +11 more
europepmc   +1 more source

Web Analytics to Objectively Measure the Success of Educational Resources in Human Anatomy. [PDF]

open access: yesMed Sci Educ
Alberola-Zorrilla P   +3 more
europepmc   +1 more source

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