Results 51 to 60 of about 161 (147)

Fan identification and narrative transportation as determinants of perceived value of webtoon-based merchandise

open access: yesHumanities & Social Sciences Communications
Licensed merchandise is a key strategy for managing and leveraging one’s intellectual property (IP) assets. However, existing research offers a limited understanding of licensed merchandise in narrative entertainment, where consumer perceptions are ...
Seungyeon Ha, Seongcheol Kim
doaj   +1 more source

[Development and Effectiveness Evaluation of School-based Program Combined School Meal and Nutrition Education]. [PDF]

open access: yesJugan Geongang Gwa Jilbyeong, 2023
Son K   +7 more
europepmc   +1 more source

Association of Smartphone Use With Body Image Distortion and Weight Loss Behaviors in Korean Adolescents.

open access: yesJAMA Netw Open, 2022
Kwon S   +6 more
europepmc   +1 more source

The Impact of Webtoon Context, Advertisement Types and Location on the Advertising Effect in Webtoon

open access: yesThe Korean Journal of Consumer and Advertising Psychology, 2019
null SeungYeob Yu, null eunhee Kim
openaire   +1 more source

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