Results 61 to 70 of about 541 (190)
Brand webtoon as sustainable advertising in Korean consumers: A focus on hierarchical relationships
, 2019 This study explores the impacts of webtoons as branded entertainment on consumer responses in competitive advertising markets. A webtoon is a digital cartoon format developed in South Korea for Korean audience that do not read comic books often, but are ...
Jun, Jong Woo +5 more
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Trans-Boundaries of Culture: Webtoons and Films in Korea [PDF]
, 2019 This article aims to analyze the characteristics of new media called ‘webtoon’ and the convergence and trans-boundary phenomenon between webtoon and film in South Korea.
Hong, Sogu
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مجلة العلوم و آفاق المعارفThe integration of Artificial Intelligence (AI) in the Webtoon industry has fundamentally altered the lifecycle of digital comics, from initial ideation to global distribution.
Yasmina LABED, Alain VUILLEMIN
doaj +1 more source
Joy of Ugly Feelings: Korean “Bad Taste” Webtoons as a Case Study [PDF]
, 2017 Cognitive narratology has contributed significantly to our understanding of reading fiction, namely, what happens when we read and why we read at all. According to scholars such as Lisa Zunshine, Alan Palmer, and George Butte, we have an evolved craving ...
Park, Hyesu, Hyesu Park
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International Journal of CommunicationThis study investigates some of the communicative practices displayed by readers of vertically scrolling digital comics known as webtoons. A big-data emotion detection technique is used to identify, categorize, and analyze the contents of more than 14 ...
Brian Yecies +4 more
doaj
Korean Wave Fandom in Romania: From Consumers to Cultural Agents
Проблеми на постмодерносттаThe paper explores how the Korean Wave (or Hallyu) is received, practiced, and localized among Romanian fans of South Korean culture. Moving beyond an understanding of Hallyu as imported entertainment, the study approaches K-pop, K-dramas, and similar ...
Valentina Marinescu +2 more
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, 2020 306 pagesIn my dissertation, I refine scholarly views on a new mode of reception that has emerged with the media consumption of web-based cartoons, known as webtoons.
Park, Jahyon
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International Journal of Communication, 2019 Many forces have shaped the webtoon ecosystem into what it is today. The structure constantly evolves as webtoons gain popularity in and outside Korea and the number of agents entering the production field grows. Transmedia and transnationalism are also
Jane Yeahin Pyo +2 more
doaj
Humanities & Social Sciences CommunicationsLicensed merchandise is a key strategy for managing and leveraging one’s intellectual property (IP) assets. However, existing research offers a limited understanding of licensed merchandise in narrative entertainment, where consumer perceptions are ...
Seungyeon Ha, Seongcheol Kim
doaj +1 more source
Development and effects of a webtoon education program on preventive self-management related to premature labor for women of childbearing age: a randomized controlled trial. [PDF]
Korean J Women Health Nurs, 2022 Kim SH.
europepmc +1 more source