Results 61 to 70 of about 42,153 (259)
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
ABSTRACT This study analyzes the effects of value co‐creation and creation of shared value in agricultural input marketing. This study used a sample of 178 agricultural companies in Costa Rica. The data were analyzed using partial least squares structural equation modeling (PLS‐SEM) with SMART PLS software. Our findings reveal the significant influence
Luis Ricardo Solís‐Rivera +1 more
wiley +1 more source
THE ESL TEACHERS’ WILLINGNESS TO COMMUNICATE IN ENGLISH
Willingness to communicate (WTC) as introduced by McCroskey and Bear (1985) has developed and been perceived by many as a critical field. Unfortunately, there is a noticeable gap in research on the willingness to communicate (WTC) in English among ESL ...
Yueh Yea Lo
doaj +1 more source
The THE INDONESIAN STUDENTS’ WILLINGNESS TO COMMUNICATE IN VIRTUAL CLASS: A CASE STUDY
As one of the keys to quality instructional process, students’ willingness to communicate deserves a place to observe especially when it was done by non-English department students when conducting instructional practices virtually during the Covid-19 ...
Lodya Sesriyani
doaj +1 more source
ABSTRACT This paper examines the determinants of generative AI (GenAI) knowledge and usage among agricultural extension professionals. Drawing on survey data from agricultural extension personnel in Tennessee, we employ regression analyses and latent Dirichlet allocation (LDA) for topic modeling of open‐ended responses to study the knowledge and usage ...
Abdelaziz Lawani +3 more
wiley +1 more source
Older Adult Learners’ Willingness to Communicate in English during Task Performance
The article primarily intends to explore older adults’ willingness to communicate (WTC) during dyadic work, as well as to identify communication strategies (CSs) applied in the course of task performance.
Anna Borkowska
doaj +1 more source
Anxiety and Willingness to Communicate in Language Learning:
This case study attempts to find out the role of individual differences (IDs) in language learning of an advanced Bangladeshi EFL learner who aims to study at a graduate level program in Education at a North American university.
Mohammad Mahmudul Haque
doaj +1 more source
ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn +3 more
wiley +1 more source
Farmers’ Protests in Germany: Media Coverage and Types of Bias
ABSTRACT The German farmers’ protests of 2024 sparked widespread media coverage and public debate. Yet, media coverage was not always positive, reflecting the media's attention‐seeking and selective focus. Occurrences of farmers blocking media outlets reflected distrust in how their concerns were portrayed.
Felix Schlichte, Doris Läpple
wiley +1 more source

