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Stated WTP and Rational WTP: Willingness to Pay for Green Apartments in Sweden
Sustainable Cities and Society, 2014Abstract Green buildings are expected to require lower operating costs, provide better indoor environment and have a lower impact on the environment than conventional buildings. Consequently, if renting or buying green property is more beneficial, a customer may be willing to pay extra for green apartment. The aim of this paper is to study stated and
Agnieszka Zalejska-Jonsson
exaly +3 more sources
Altruistic, Egoistic and Biospheric Values in Willingness to Pay (WTP) for Wildlife
Ecological Economics, 2007Abstract We attempt to measure general attitudes and ethical beliefs towards preservation, as well as the importance of each of the three considered value orientations (biospheric, egoistic and altruistic) in WTP estimates. In the present study, we apply the GAC scale to a contingent valuation exercise for the recovery of the common murre (Uria aalge)
Maria L. Loureiro, Elena Ojea
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Journal of Retailing and Consumer Services, 2018
How brand experience can be leveraged to enhance profitability is attracting growing interest from both practitioners and academics. This study develops and empirically validates a conceptual model that investigates how brand experience may influence ...
Feisal Murshed +2 more
exaly +2 more sources
How brand experience can be leveraged to enhance profitability is attracting growing interest from both practitioners and academics. This study develops and empirically validates a conceptual model that investigates how brand experience may influence ...
Feisal Murshed +2 more
exaly +2 more sources
A Systematic Review of Drivers Influencing Consumer Willingness to Pay for Organic Food
Trends in Food Science and Technology, 2020In times of rising organic food popularity, both producers and retailers are faced with the question of how to appropriately price their products. In this paper, we discuss the drivers that influence consumer willingness to pay (WTP) for organic food ...
Oliver Meixner, Felix Katt
exaly +2 more sources

