Extension Economists: Valued in Mission, Penalized in Practice
ABSTRACT As the public engagement arm of the land‐grant mission, we argue that Extension faculty in US agricultural economics departments face an identity crossroads as they struggle for institutional support. Specifically, we argue that Extension economists function as boundary‐spanning professionals within academic structures that often devalue ...
Trey Malone +5 more
wiley +1 more source
Quantity-Sourced or Quality-Sourced? The Impact of Word-of-Mouth Recommendations on China Rural Residents' Online Purchase Intention: The Chain Mediating Roles of Social Distance and Perceived Value. [PDF]
Wang C, Guo J.
europepmc +1 more source
A theoretical model of factors influencing online consumer purchasing behavior through electronic word of mouth data mining and analysis. [PDF]
Wang Q, Zhu X, Wang M, Zhou F, Cheng S.
europepmc +1 more source
ABSTRACT Cultural capital influences a wide range of social and economic outcomes, yet quantitative measures suitable for policy analysis remain limited. We develop county‐level cultural capital indices for the US based on Bourdieu's framework of objectified, embodied, and institutionalized cultural capital.
Pratyoosh Kashyap +2 more
wiley +1 more source
Roles of logistics service quality in shaping generation Z customers' repurchase intention and electronic word of mouth in E-commerce industry. [PDF]
Ngo TTA +5 more
europepmc +1 more source
Exploring the Moderating Effect of Positive and Negative Word-of-Mouth on the Relationship between Health Belief Model and the Willingness to Receive COVID-19 Vaccine. [PDF]
Wu SW, Chiang PY.
europepmc +1 more source
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
Self-congruity and functional congruity drive positive word-of-mouth in food tourism through moderating effects of emotional experiences. [PDF]
Liu D, Wu M, Zhu T, Fang H, Hu D.
europepmc +1 more source
Rating valence versus rating distribution: perceived helpfulness of word of mouth in e-commerce. [PDF]
Kato T.
europepmc +1 more source

