Results 191 to 200 of about 173,341,718 (233)
Games and Economic Behavior, 2004 zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Abhijit Banerjee, Drew Fudenberg
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Journal of Marketing Research, 2011
Brands and word of mouth (WOM) are cornerstones of the marketing field, and yet their relationship has received relatively little attention. This study aims to enhance understanding of brand characteristics as antecedents of WOM by executing a comprehensive empirical analysis.
Renana Peres +2 more
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Brands and word of mouth (WOM) are cornerstones of the marketing field, and yet their relationship has received relatively little attention. This study aims to enhance understanding of brand characteristics as antecedents of WOM by executing a comprehensive empirical analysis.
Renana Peres +2 more
openaire +1 more source
Asia Pacific Journal of Marketing and Logistics, 2014
Purpose – This research was designed to expand the understanding of how brand familiarity may affect the motivation to process word-of-mouth (WOM) information in brand evaluation. The pre-WOM brand attitude certainty is expected to explain the moderation effect. The paper aims to discuss these issues.
Boon Chong Lim, Cindy M.Y. Chung
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Purpose – This research was designed to expand the understanding of how brand familiarity may affect the motivation to process word-of-mouth (WOM) information in brand evaluation. The pre-WOM brand attitude certainty is expected to explain the moderation effect. The paper aims to discuss these issues.
Boon Chong Lim, Cindy M.Y. Chung
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Business & Information Systems Engineering, 2013
Bettina Lis, Christian Neßler
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Bettina Lis, Christian Neßler
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Managing Service Quality: An International Journal, 1992
Discusses “Welcome Host”, the programme launched by the Wales Tourist Board which aims to provide whole communities with the customer care skills required to deliver service excellence to visiting tourists. Outlines the structure of the programme, highlighting the use of seminars and the key focus of such events.
openaire +1 more source
Discusses “Welcome Host”, the programme launched by the Wales Tourist Board which aims to provide whole communities with the customer care skills required to deliver service excellence to visiting tourists. Outlines the structure of the programme, highlighting the use of seminars and the key focus of such events.
openaire +1 more source