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Australian Journal of Social Issues, EarlyView.ABSTRACT Following the Royal Commission into Aged Care Quality and Safety, the Australian Government set a target for no‐one under 65 years of age to be living in residential aged care (RAC) by 2025. The numbers of young people in residential aged care (YPIRAC) have significantly declined since the start of the targets.
Elroy Dearn +4 more
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Games and Economic Behavior, 2004 zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Abhijit Banerjee, Drew Fudenberg
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Australasian Marketing Journal, 2007
In the social sciences there are a number of important topics that do not lend themselves to experimentation or direct observation. The socialisation of children and the formation of delinquent gangs are examples. In consumer behaviour, word of mouth (WOM) is of this type.
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In the social sciences there are a number of important topics that do not lend themselves to experimentation or direct observation. The socialisation of children and the formation of delinquent gangs are examples. In consumer behaviour, word of mouth (WOM) is of this type.
openaire +2 more sources
Asia Pacific Journal of Marketing and Logistics, 2014
Purpose – This research was designed to expand the understanding of how brand familiarity may affect the motivation to process word-of-mouth (WOM) information in brand evaluation. The pre-WOM brand attitude certainty is expected to explain the moderation effect. The paper aims to discuss these issues.
Boon Chong Lim, Cindy M.Y. Chung
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Purpose – This research was designed to expand the understanding of how brand familiarity may affect the motivation to process word-of-mouth (WOM) information in brand evaluation. The pre-WOM brand attitude certainty is expected to explain the moderation effect. The paper aims to discuss these issues.
Boon Chong Lim, Cindy M.Y. Chung
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Psychology of word of mouth marketing
Current Opinion in Psychology, 2020Given the importance of online word of mouth (WOM), there has been an increasing need to understand the psychological mechanisms that underlie WOM transmission (i.e. sharing of opinions) and reception (i.e. processing of received messages). The goal of the current paper is to review some of the most recent research in online WOM (focusing on the past ...
Zoey, Chen, May, Yuan
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2015
La voce illustra le teorie canoniche e gli approcci teorici più recenti al fenomeno del word of mouth, soprattutto in relazione alla comunicazione politica.
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La voce illustra le teorie canoniche e gli approcci teorici più recenti al fenomeno del word of mouth, soprattutto in relazione alla comunicazione politica.
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Services Marketing Quarterly, 2013
Customers are increasingly using social media channels in their purchase decisions. We explore the influence of interpersonal word-of-mouth (WOM) and various forms of electronic word-of-mouth (eWOM). WOM is found to have more influence on behavioral intentions, trust in WOM, and attitude toward the firm compared to all eWOM channels explored.
Matthew L. Meuter +2 more
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Customers are increasingly using social media channels in their purchase decisions. We explore the influence of interpersonal word-of-mouth (WOM) and various forms of electronic word-of-mouth (eWOM). WOM is found to have more influence on behavioral intentions, trust in WOM, and attitude toward the firm compared to all eWOM channels explored.
Matthew L. Meuter +2 more
openaire +1 more source
Personal Word of Mouth, Virtual Word of Mouth, and Innovation Use
Journal of Product Innovation Management, 2012The authors examine the impact of word‐of‐mouth communication on innovation use. Hypotheses are developed linking both personal and virtual word of mouth (vWOM) directly to innovation use. The authors also examine the mediating role of two additional variables that link word of mouth and innovation use.
Tomoko Kawakami +2 more
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