Results 261 to 270 of about 173,413,833 (282)
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Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix
Management Science, 2008XIE Jinhong, Yubo Chen
exaly
Receiving word-of-mouth from the service customer: An emotion-based effectiveness assessment
Journal of Retailing and Consumer Services, 2007Magnus Söderlund, Sara Rosengren
exaly
How Language Shapes Word of Mouth's Impact
Journal of Marketing Research, 2017Jonah Berger, Grant Packard
exaly
Word of Mouth impact on the adoption of mobile banking in Iran
Telematics and Informatics, 2017Shahriar Mohammadi
exaly
Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration versus Expansion
Journal of Marketing Research, 2013Renana Peres, Eitan Muller, Barak Libai
exaly
Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?
Marketing Science, 2019Sam Ransbotham +2 more
exaly