Results 241 to 250 of about 173,413,833 (282)
Some of the next articles are maybe not open access.
Asia Pacific Journal of Marketing and Logistics, 2014
Purpose – This research was designed to expand the understanding of how brand familiarity may affect the motivation to process word-of-mouth (WOM) information in brand evaluation. The pre-WOM brand attitude certainty is expected to explain the moderation effect. The paper aims to discuss these issues.
Boon Chong Lim, Cindy M.Y. Chung
openaire +1 more source
Purpose – This research was designed to expand the understanding of how brand familiarity may affect the motivation to process word-of-mouth (WOM) information in brand evaluation. The pre-WOM brand attitude certainty is expected to explain the moderation effect. The paper aims to discuss these issues.
Boon Chong Lim, Cindy M.Y. Chung
openaire +1 more source
Business & Information Systems Engineering, 2013
Bettina Lis, Christian Neßler
openaire +2 more sources
Bettina Lis, Christian Neßler
openaire +2 more sources
Managing Service Quality: An International Journal, 1992
Discusses “Welcome Host”, the programme launched by the Wales Tourist Board which aims to provide whole communities with the customer care skills required to deliver service excellence to visiting tourists. Outlines the structure of the programme, highlighting the use of seminars and the key focus of such events.
openaire +1 more source
Discusses “Welcome Host”, the programme launched by the Wales Tourist Board which aims to provide whole communities with the customer care skills required to deliver service excellence to visiting tourists. Outlines the structure of the programme, highlighting the use of seminars and the key focus of such events.
openaire +1 more source
Modeling word-of-mouth usage: A replication
Journal of Business Research, 2021Rajesh Iyer, Mitch Griffin
exaly