Results 271 to 280 of about 173,413,833 (282)
Some of the next articles are maybe not open access.
What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature
Journal of Interactive Marketing, 2014Robert A King, Pradeep Racherla
exaly
Sharing with Friends versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence
Journal of Marketing Research, 2016Andrea Bonezzi, Matteo Angelis
exaly
Word of mouth and interpersonal communication: A review and directions for future research
Journal of Consumer Psychology, 2014Jonah Berger
exaly
Word of mouth: understanding and managing referral marketing
Journal of Strategic Marketing, 1998Francis Buttle
exaly

