Results 41 to 50 of about 173,413,833 (282)
Pediatric Blood &Cancer, EarlyView.ABSTRACT Purpose To explore caregivers' experiences and perceptions of the nutritional challenges faced by children and adolescents undergoing cancer treatment, including oral intake and the use of nutritional support. Methods This was a qualitative study based on focus groups with parents and caregivers at a Brazilian pediatric oncology hospital ...
Danyelle Apparecida Balsamão Marques +5 more
wiley +1 more source
Effect of Word-of-Mouth on Customer Patronage Intentions of Financial services: the moderation role of Corporate Image [PDF]
International Journal of Business and Development StudiesPurpose – The purpose of this paper is to examine the relationships between word of mouth, corporate image and customer patronage intentions of financial services.Design/methodology/approach – The research analyses whether word of mouth and corporate ...
Francis Osei +2 more
doaj +1 more source
E-Word of Mouth Brand Bittersweet by Najla via TikTok
JKG (Jurnal Komunikasi Global), 2023 E-word of mouth is a new marketing communication strategy that has emerged with the rapid development of social media. The rapid growth of TikTok the implementation of this marketing communication strategy. This study aims to analyze the use of TikTok as
Christine Angela Chandra +3 more
doaj +1 more source
Engineering peptides into antibodies—opportunities and strategies for therapeutic innovation
FEBS Letters, EarlyView.Peptides and antibodies occupy complementary therapeutic niches. Peptides recognize difficult targets in a compact format, while antibodies add specificity, long half‐life, and effector functions. This review examines strategies that merge both modalities—peptide grafting into loops, terminal and Fc fusions, and bioconjugation—highlighting how ...
Jinling Wang +2 more
wiley +1 more source
Effective Demand Lifting through Pre-Launch Movie Marketing Activities
Asia Marketing Journal, 2016 The purpose of this paper is to examine empirically how to balance advertising expenditure before and after launch with regard to the direction of word of mouth in the motion picture industry.
Tae Ho Song, Shijin Yoo, Janghyuk Lee
doaj +1 more source
Liver organoids: modelling complexity in homeostasis and disease
FEBS Letters, EarlyView.Studying liver in vitro has been challenging because simple 2D cell cultures fail to capture liver's cellular and architectural complexity. To bridge this gap, scientists increasingly use organoids, 3D liver models which better mimic liver composition and function. This review examines recent advances in liver organoid complexity and realism, discusses
Anna M. Dowbaj, Meritxell Huch
wiley +1 more source
Word of mouth communication models [PDF]
Anali Ekonomskog fakulteta u Subotici, 2016 Modern marketing theory advocates the claim that marketing revolves, no longer predominantly around advertising, direct marketing and promotion in general; rather than that, it increasingly revolves around word-of-mouth communication generated by the ...
Marić Dražen
doaj
Molecular Oncology, EarlyView.Breast cancer remains a major cause of cancer death in women, frequently developing endocrine therapy resistance. This study demonstrates that upregulated p21‐activated kinase 1 (PAK1) activity drives resistance to tamoxifen and long‐term estrogen deprivation in ER+ breast cancer models.
Luisa Schwarzmüller +10 more
wiley +1 more source
A Business Application of the System Dynamics Approach: Word-of-Mouth and Its Effect in an Online Environment [PDF]
Technology Innovation Management Review, 2012 In this article, we illustrate the use of system dynamics modeling approach to study a complex system: word-of-mouth. Word-of-mouth plays an important role in reducing risk and uncertainty in purchase and consumption.
Shirley Ye Sheng, Roman Wong
doaj
Attitudes of cancer patients toward ctDNA‐based liquid biopsy for follow‐up
Molecular Oncology, EarlyView.This mixed‐methods study explored cancer patients' experiences, knowledge, and preferences regarding ctDNA‐based liquid biopsy for follow‐up. Awareness of ctDNA was low and recall of previous liquid biopsy was imperfect, yet acceptance was high.
Siddharth Chhajlani +7 more
wiley +1 more source