PENGARUH WORD OF MOUTH DAN SERVICESCAPE TERHADAP KEPUTUSAN PEMBELIAN
Journal of Management Small and Medium Enterprises (SME's), 2022 This study aims to determine the effect of Word Of Mouth and Servicescape on purchasing decisions at dr. Maharani Kupang Skin Care. The independent variables in this study are Word Of Mouth and Servicescape, while the dependent variable is Purchasing ...
Khalid K Moenardy +1 more
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Research on the Promotion of the Effect of Tourism Network Word-of-mouth Communication [PDF]
SHS Web of Conferences, 2023 With the rapid development of tourism and the Internet, the mode of "tourism" + "Internet" has attracted wide attention, among which the importance of tourism network word-of-mouth in the development of tourism enterprises has been increasingly ...
Lu Xi
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The relationship between online trust, customer engagement and EWOM
Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, 2019 This study aims to investigate the influence of e-quality and online trust on customer engagement and e-word of mouth. In particular, this study explored and analyzed a relatively new relationship, the impact of customer engagement on e-word of mouth ...
Nguyen Ngoc Dan Thanh, Nguyen Thuy Binh
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Airbnb Experiences: Travelers’ Purchase Behavior and Word-of-Mouth
, 2022 This research examines travelers purchase behavior of "Airbnb experiences" by developing a model based on the stimulus organism response theory. Motivation, conceptualized as hedonic and utilitarian, is proposed to influence attitudes toward "Airbnb ...
Purohit, Sonal +14 more
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The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis
SAGE Open, 2020 In an era of mobile internet, word-of-mouth marketing has become a powerful tool for optimizing tourist destination marketing. Extensive research studies on the mechanism of word-of-mouth have been carried out.
Feng Xu +3 more
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THE EFFECT OF POSITIVE EMOTIONAL EXPERIENCE OF E-WOM ON CUSTOMER SATISFACTION, BRAND REPUTATION AND CUSTOMER LOYALTY OF KOPI JANJI JIWA [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2023 This research aimed to examine the influence of positive emotional experiences in electronic word of mouth on consumer satisfaction, brand reputation and consumer loyalty of Kopi Janji Jiwa. The object of this research is Kopi Janji Jiwa consumer loyalty.
Ambalika N.K.A.D., Junaedi S.
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Pengaruh e-WOM terhadap Minat Beli Skincare Lokal pada Followers Twitter @ohmybeautybank
Calathu, 2022 Hadirnya Internet telah menyebabkan komunikasi word of mouth berkembang menjadi electronic word of mouth. Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth (e-WOM) terhadap minat beli skincare lokal pada followers akun base ...
Delima Prihartini, Riski Damastuti
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Predicting customers' online word of mouth intention: The theory of planned behavior applied to understand youth Saudi social media behaviors [PDF]
Management Science Letters, 2019 Word of mouth (WOM) is the oldest, yet still a very common form of marketing. Over the years, it has undergone under significant transformation as a result of the changing business strategies and rapid improvement in technology.
Ahmed Suhail Ajina
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When Satisfaction Is Not Enough to Build a Word of Mouth and Repurchase Intention
APMBA (Asia Pacific Management and Business Application), 2021 This study aims to measure the impact of service quality on word of mouth (WOM) and repurchase intention mediated by customer satisfaction. Design/methodology/approach: This cross-sectional study was conducted in all branches of Bank BPD Bali in Bali ...
I Gusti Agung Eka Teja Kusuma +3 more
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Word of mouth komunikacija [PDF]
Marketing (Beograd. 1991), 2009 Consumers' buying decision is very complex multistep process in which a lot of factors have significant impact. Traditional approach to the problem of communication between a company and its consumers, implies usage of marketing mix instruments, mostly ...
Žnideršić-Kovač Ružica +1 more
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