Results 11 to 20 of about 173,413,833 (282)
Word-of-mouth communication: a theoretical review [PDF]
Marketing i Menedžment Innovacij, 2012 This paper presents a theoretical review of Word-of-mouth communication by describing its concept history, definitions, its importance in services, the three streams of literature review focused on Word-of-mouth, the roles of tie strengths, homophily and
Gheorghe I.-R.
doaj +2 more sources
Locus of Control and Word of Mouth Communication among Consumer [PDF]
مدیریت بازرگانی, 2011 Word of mouth communications in marketing is one of the important informal communication tools between consumer of goods, service and organizations which is appointed with the researchers.
Ali Shaemi, Mojtaba Barari
doaj +1 more source
Matrix: Jurnal Manajemen Teknologi dan Informatika, 2016 Word of Mouth telah diakui sebagai salah satu strategi komunikasi yang paling efektif dalam transisi informasi perusahaan kepada konsumen. Perusahaan memanfaatkan komunikasi word of mouth untuk kepentingan pemasaran produk dan layanan.
Putu Adriani Prayustika
doaj +1 more source
PENGARUH ELECTRONIC WORD OF MOUTH, ATRAKSI WISATA DAN MOTIVASI WISATA TERHADAP MINAT BERKUNJUNG KE MUSEUM (Studi Kasus Pada Museum Modern and Contemporary Art In Nusantara) [PDF]
, 2022 Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth, atraksi wisata dan motivasi wisata terhadap minat berkunjung generasi millennial ke Museum Modern and Contemporary Art In Nusantara.
Onggo, Pramudito +2 more
core +1 more source
The Role of Student Trust in Mediating Service Quality and Student Reputation Against E-WOM
Journal of EST (Educational Science And Technology), 2022 The purpose of this research is to examine the study titled The Role of the Quality of Student Trust in Mediating the Quality of Student Services and the University's Reputation on Electronic Word of Mouth among students.
Dadang Munandar +4 more
doaj +1 more source
Effect of Online Word of Mouth on Product Sales: Focusing on Communication-Channel Characteristics
Asia Marketing Journal, 2019 As information and communication technology continue its remarkable development, the exchange of information online becomes as prevalent and frequent as face-to-face communication in daily life.
Jaihyun Jeon +3 more
doaj +1 more source
Administrative Sciences, 2016 The effects of integrated word-of-mouth (WOM), both traditional and electronic, on tourism products are yet to be fully investigated. The current study aims to assess the effects of and differences between traditional WOM and electronic WOM, between ...
Koji Ishida +2 more
doaj +1 more source
Impact of Negative Word of Mouth on Firm Value
Asia Marketing Journal, 2020 With the development of information and communication technology and spread of smart devices, online information exchange has become a daily routine. Accordingly, the management and utilization of online word of mouth (WOM) has become an important issue ...
Jaihyun Jeon, Byung-Do Kim, Junhee Seok
doaj +1 more source
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan, 2021 This study aims to determine the effect of brand understanding, brand influence and brand credibility on the selection of private universities in electronic word of mouth, either partially or simultaneously.
Annisha Suvero Suyar, Ani Murwani Muhar
doaj +1 more source
Determinants of Residents’ Word-of-Mouth Behaviour and Support for Tourism [PDF]
, 2020 This research explores residents’ support for tourism by introducing—for the first time—the variable of residents’ word-of-mouth intention. The tested model proposes that residents’ support for tourism is influenced by residents’ word-of-mouth and ...
López, Maria Francisca Blasco +8 more
core +1 more source