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In digital marketing, homophonic advertising keeps going viral because it is easy to copy, easy to remember, and easy to share. During the 2026 Spring Festival, Yili's “Year of the Horse Seeks Ma Yili” campaign showed us a complete story: a netizen's casual idea turned into a brand campaign, which then exploded across the internet.
openaire +1 more source
9 p. transcript of an interview with Fred Horse conducted by Richard Lightning, probably in 1974. Tape number IH-186A, transcript disc 27A.Gives the history of the Frog Lake Reserve and the taking of and interpretation of Treaty #6 ...
Horse, Fred, Lightning, Richard
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Climate instability in the Yili region, Xinjiang during the last glaciation
The climate is influenced by westerlies year in year out and the aeolian loess is widespread in the Yili region, the Xinjiang Uygur Autonomous Region.
YJ +7 more
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4 p. transcript of an interview with Fred Horse conducted by Louis Rain on February 18, 1974. Tape number IH-186, transcript disc 38.Description of the scene at the signing of Treaty #6 ; interpretation of promises made ...
Horse, Fred, Rain, Louis
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Human papillomavirus 115 infects Yili horses
Shuyao Tian +12 more
openaire +1 more source
Seattle International Horse Show program, October 1928
The Seattle International Horse Show was first held in 1928 at the city's recently constructed Civic Auditorium (site of the present-day Seattle Center).
Seattle International Horse Show
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7 p. transcript of an interview with Fred Horse conducted by Richard Lightning on March 14, 1975. Tape number IH-186B, transcript disc 25.Talks of Indian attitudes to treaty promises, reserves, missionaries ...
Horse, Fred, Lightning, Richard
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