Results 91 to 100 of about 163,645 (290)
Kapitalisasi Tubuh Perempuan dalam Iklan Televisi
Jurnal Komunikasi, 2016 Woman body in the television advertisement becomes instrument to accumulate the capital. This article aims to describe role of television advertisement to communicate each other, give information, define new product, accumulate the capital and increase ...
Muhammad Imam Zamroni
doaj
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Impact of Celebrity Credibility on Advertising Effectiveness [PDF]
Pakistan Journal of Commerce and Social Sciences, 2013 Advertisers often make use of endorsers or representatives as trustworthy sources of persuasion for consumers' attitudes. Promotion of products through celebrities is a trendy advertising practice around the world.
Sadia Aziz, Usman Ghani, Abdullah Niazi
doaj
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor +3 more
wiley +1 more source
A multiscale Bayesian optimization framework for process and material codesign
AIChE Journal, EarlyView.Abstract The simultaneous design of processes and enabling materials such as solvents, catalysts, and adsorbents is challenging because molecular‐ and process‐level decisions are strongly interdependent. Sequential approaches often yield suboptimal results since improvements in material properties may not translate into superior process performance. We
Michael Baldea
wiley +1 more source
Topology‐Aware Machine Learning for High‐Throughput Screening of MOFs in C8 Aromatic Separation
Advanced Intelligent Discovery, EarlyView.We screened 15,335 Computation‐Ready, Experimental Metal–Organic Frameworks (CoRE‐MOFs) using a topology‐aware machine learning (ML) model that integrates structural, chemical, pore‐size, and topological descriptors. Top‐performing MOFs exhibit aromatic‐enriched cavities and open metal sites that enable π–π and C–H···π interactions, serving as ...
Yu Li, Honglin Li, Jialu Li, Wan‐Lu Li
wiley +1 more source
Caiana: Revista de Historia del Arte y Cultura Visual, 2015 The purpose of this study is to examine the interconnection between shamanism, such as folklore, and Korean medication advertisement design in the newspapers during the Japanese Colonial Period. Advertisement works as a mirror that reflects a certain era
Eliana Kim
doaj
INFERENCES IN ADVERTISEMENTS: EXEMPLIFYING WITH RELEVANCE THEORY
, 2022 Jane Rita Caetano da Silveira +1 more
openalex +1 more source