Results 81 to 90 of about 638,497 (326)

COMPARATIVE ANALYSIS OF CELEBRITY AND NON-CELEBRITY ADVERTISEMENT [PDF]

open access: yesParadigms, 2013
This study is undertaken to make a comparative analysis of celebrity advertisement and non-celebrity advertisement with respect to attitude toward advertisement, attitude toward brand, purchase intentions, and advertising attributes.
Ammar Asad   +2 more
doaj  

Influence of Media on Overweight and Obesity Among Latino Youth [PDF]

open access: yes, 2011
Outlines findings about how media marketing affects the health-related behaviors of Latino youth, including trends in television viewing, fast-food advertisement in low-income Latino communities, and snacking and caloric intake.
Amelie Ramirez   +2 more
core  

Understanding the YouTube generation : how preschoolers process television and YouTube advertising

open access: yes, 2020
Preschool children are generally assumed to lack the skills to critically respond to advertising despite being exposed to a high number of advertising messages while watching videos on YouTube.
Hudders, Liselot   +2 more
core   +1 more source

Unsupervised Hierarchical Symbolic Regression for Interpretable Property Modeling in Complex Multi‐Variable Systems

open access: yesAdvanced Science, EarlyView.
UHSR translates complex chemical behavior into clear and explainable equations. Applied to thin‐layer chromatography, it automatically uncovers the mathematical rules linking a molecule's structure to its polarity. This approach matches the accuracy of advanced AI while providing interpretable results, earning greater trust from chemists. The method is
Siyu Lou   +4 more
wiley   +1 more source

Arbitrary boolean advertisements: the final step in supporting the boolean publish/subscribe model [PDF]

open access: yes, 2006
Publish/subscribe systems allow for an efficient filtering of incoming information. This filtering is based on the specifications of subscriber interests, which are registered with the system as subscriptions. Publishers conversely specify advertisements,
Bittner, Sven, Hinze, Annika
core  

Rapid Steam‐Assisted Temperature Swing Adsorption for Direct Air Capture Using a Rotary Adsorber

open access: yesAdvanced Science, EarlyView.
This study presents a direct air capture (DAC) device based on a steam‐regeneration rotary adsorber for high‐purity CO2. Testing of the prototype demonstrates its capability for continuous and stable carbon capture with the potential to achieve ton‐scale.
Junye Wu   +6 more
wiley   +1 more source

Study on the Psychological Effects of Intangible Cultural Heritage Advertising with Different Degrees of Situational Involvement

open access: yesBehavioral Sciences
This review addresses the issues of low consumer engagement and market development difficulties in intangible cultural heritage (ICH) products. Dietary ICH products are selected as research materials to discover contemporary commercial survival paths for
Ruiying Kuang   +5 more
doaj   +1 more source

Cultural Appropriation, Design, and Gender in Calendar Posters in China (1912-1949)

open access: yesCubic Journal, 2019
This three image-essay looks at how depictions of modern woman were central in advertising designs and imported products in the context of gender, identity, and design in early twentieth-century China. The adaptation of Euro- American concepts, linked to
Sandy Ng
doaj   +1 more source

Pt Single‐Atom Activates Surface Lattice Oxygen for Enhanced Acetone Detection Mediated by the MvK Mechanism

open access: yesAdvanced Science, EarlyView.
A Pt single‐atom‐loaded CuO sensing material is developed for acetone detection, demonstrating remarkably enhanced sensing performance. The introduction of Pt single atoms effectively activates the lattice oxygen of the CuO support. A new sensing mechanism based on the Mars‐van Krevelen catalytic mechanism is proposed, offering new insights into the ...
Liang Zhao   +8 more
wiley   +1 more source

VIRAL MARKETING IN THE INTERNET. CHARACTERISTICS OF AN EFFECTIVE VIRUS. [PDF]

open access: yes
Among internet users surveyed, 63% declares a negative attitude towardsadvertisements placed in the Internet [3]. At the same time, the value of advertising market in theInternet in Poland has a colossal potential.
Joanna A. Kwiatkowska
core  

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