Differential role of internet-based targeted persuasive advertising versus mass advertising on firms with unique qualities in an anchoring perspective. [PDF]
Jiang Z, Dan W, Lin-Jun Y.
europepmc +1 more source
Price and Advertising Signals of Product Quality
Paul R. Milgrom, John E. Roberts
semanticscholar +1 more source
How the innovative advertising language style for nutrition products affects consumers' purchase intentions. [PDF]
Lu G, Cao J, Wei Y, Yang D, Tan F.
europepmc +1 more source
Restricting Tobacco Poster Advertising Space at Retail Point of Sale Reduces Some Young Adults' Susceptibility to Future Cigarette Smoking. [PDF]
Setodji CM+6 more
europepmc +1 more source
The PEAR Tool: evaluating portion sizes of food and beverages in food advertising to children using Google Street View. [PDF]
Porter J, Roy R, Van der Werf B, Egli V.
europepmc +1 more source
The Effect of Infographics on Awareness of the Content of Public Awareness Advertisements
This research deals with the concept of infographic and its patterns and the reason for its widespread spread in the last two decades, and some of the negatives that may occur during its design and how to employ it in public awareness campaigns and the ...
Prof. Abeer Hassan Abdo+2 more
doaj +1 more source
Would Reducing Children's Exposure to Food Advertising Prevent Unhealthy Weight Gain? [PDF]
Boyland E.
europepmc +1 more source
Disparities in children's sports participation and food advertising exposure in amateur sports settings in Canada. [PDF]
Pauzé E+6 more
europepmc +1 more source