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The Role of Compositing as a visual effect in enhancing advertising message [PDF]
Journal of Architecture, Art & Humanistic Science, 2022 Digital compositing is an essential part of visual effects, (the merging between imagination and reality) has emerged in television advertising based on optical illusions using visual effects techniques, where the importance of visual effects lies on the
Noha Farah, Rania Farouk, Nesrin Ezzat
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, 1981 Newsletter created by members of the WKU Advertising Club regarding their members and ...
WKU Advertising Club
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Visual image and expression directed to the child in Media Age [PDF]
Journal of Architecture, Art & Humanistic Science, 2023 :Designing the visual image directed to the child is considered to be a big challenge for the artist or designer who is forming it, as the visual image is the strongest communication channel in the age of media because it carries meaning smoothly through
Abdelrhman Khaled Mohammed Abdrabou El - Saadawy +2 more
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Emotional Dissonance and Its Relationship of the Recipient’s Behavior in Interactive Advertising [PDF]
Journal of Architecture, Art & Humanistic Science, 2023 The study of the psychological factors that affect the individual such as motives, attitudes, ideas and others to change his behavior is considered as one of the basic ways that help to create an advertising message that suits him and produce ...
Mostafa Hussein Kamal +2 more
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Criteria For Designing Augmented Reality Applications To Navigate In Smart Cities [PDF]
Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm, 2023 A smart city is one that uses technological infrastructure in all aspects of life to facilitate the citizens’ life. A city cannot be considered smart unless modern technologies are promoted.
Heba Tullah Abdelrahman Mohamed Elamin +2 more
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ChatGPT, AI Advertising, and Advertising Research and Education
Journal of Advertising, 2023 Since ChatGPT was released on November 30, 2022, followed by Microsoft’s announcement of its artificial intelligence (AI)–powered new Bing search engine on February 7, 2023, and Google’s Bard release on March 21, 2023, it seems AI generally has taken ...
J. Huh, M. Nelson, C. Russell
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Advertising in the Metaverse: Research Agenda
Journal of Interactive Advertising, 2021 Metaverse is a term that has been gaining traction in the tech world since 2020. The term metaverse, a threedimensional virtual world inhabited by avatars of real people—and coined by Neal Stephenson in his novel Snow Crash (1992)—became one of the ...
Jooyoung Kim
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Influence of the advertising idea using the empathy strategy in digital advertising [PDF]
Journal of Architecture, Art & Humanistic Science, 2022 The emotion of the recipient for the digital advertisement consists of a set of feelings and impressions that control their behavior resulting from the interaction by watching the advertisement, where strong emotions lead to impressions that result in ...
Fatma sayed abdelaziz Elsesdek +2 more
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We Know What You Want: An Advertising Strategy Recommender System for Online Advertising [PDF]
Proceedings of the 27th ACM SIGKDD Conference on Knowledge
Discovery and Data Mining (KDD '21), August 14--18, 2021, Virtual Event,
Singapore, 2021 Advertising expenditures have become the major source of revenue for e-commerce platforms. Providing good advertising experiences for advertisers by reducing their costs of trial and error in discovering the optimal advertising strategies is crucial for the long-term prosperity of online advertising. To achieve this goal, the advertising platform needs
arxiv +1 more source
Social Sciences, 2023 In the intricate and multifaceted landscape of the European construction process, where the development and governance of the European Union take shape through a myriad of policies, institutions, and stakeholders, this study delves into the role of ...
Aritz Gorostiza-Cerviño +3 more
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