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The Role of Compositing as a visual effect in enhancing advertising message [PDF]
Journal of Architecture, Art & Humanistic Science, 2022 Digital compositing is an essential part of visual effects, (the merging between imagination and reality) has emerged in television advertising based on optical illusions using visual effects techniques, where the importance of visual effects lies on the
Noha Farah, Rania Farouk, Nesrin Ezzat
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Emotional Dissonance and Its Relationship of the Recipient’s Behavior in Interactive Advertising [PDF]
Journal of Architecture, Art & Humanistic Science, 2023 The study of the psychological factors that affect the individual such as motives, attitudes, ideas and others to change his behavior is considered as one of the basic ways that help to create an advertising message that suits him and produce ...
Mostafa Hussein Kamal +2 more
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Visual image and expression directed to the child in Media Age [PDF]
Journal of Architecture, Art & Humanistic Science, 2023 :Designing the visual image directed to the child is considered to be a big challenge for the artist or designer who is forming it, as the visual image is the strongest communication channel in the age of media because it carries meaning smoothly through
Abdelrhman Khaled Mohammed Abdrabou El - Saadawy +2 more
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Criteria For Designing Augmented Reality Applications To Navigate In Smart Cities [PDF]
Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm, 2023 A smart city is one that uses technological infrastructure in all aspects of life to facilitate the citizens’ life. A city cannot be considered smart unless modern technologies are promoted.
Heba Tullah Abdelrahman Mohamed Elamin +2 more
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ChatGPT, AI Advertising, and Advertising Research and Education
Journal of Advertising, 2023 Since ChatGPT was released on November 30, 2022, followed by Microsoft’s announcement of its artificial intelligence (AI)–powered new Bing search engine on February 7, 2023, and Google’s Bard release on March 21, 2023, it seems AI generally has taken ...
J. Huh, M. Nelson, C. Russell
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Influence of the advertising idea using the empathy strategy in digital advertising [PDF]
Journal of Architecture, Art & Humanistic Science, 2022 The emotion of the recipient for the digital advertisement consists of a set of feelings and impressions that control their behavior resulting from the interaction by watching the advertisement, where strong emotions lead to impressions that result in ...
Fatma sayed abdelaziz Elsesdek +2 more
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Advertising in the Metaverse: Research Agenda
Journal of Interactive Advertising, 2021 Metaverse is a term that has been gaining traction in the tech world since 2020. The term metaverse, a threedimensional virtual world inhabited by avatars of real people—and coined by Neal Stephenson in his novel Snow Crash (1992)—became one of the ...
Jooyoung Kim
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Social Sciences, 2023 In the intricate and multifaceted landscape of the European construction process, where the development and governance of the European Union take shape through a myriad of policies, institutions, and stakeholders, this study delves into the role of ...
Aritz Gorostiza-Cerviño +3 more
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Humorous Visual Content and Its Effect on Social Media Users in light of the Covid-19 Pandemic [PDF]
Journal of Architecture, Art & Humanistic Science, 2023 This paper explores the role of humorous communication as stress relief during the time of coronavirus pandemic. One of the most prominent manifestations was the internet humor that people resort to, in order to help themselves to keep up with what was ...
Hiba Nazmi Khalil Mousa +2 more
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Weight Loss App Descriptors in App Stores: A Qualitative Analysis of the Spanish Market
Human Behavior and Emerging Technologies, 2023 Mobile applications for weight loss have arisen the interest of private companies and developers, who have put great efforts on the development of this kind of apps.
Lara Martin-Vicario +2 more
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