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Advertising Effects of In-Game-Advertising vs. In-App-Advertising
2018More than 135 million games were sold in the USA in 2014 with a revenue of 22 billion USD (Entertainment Software Association, 2014). At least sixty-three percent of all American households own at least one device to play video games with forty-two percent of the Americans playing video games on a regular basis (at least 3 hours per week ...
Johanna Röttl, Sonja Bidmon
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Advertising Business, Advertising Culture
Canadian Review of American Studies, 1999Thomas Frank. The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism. Chicago and London: University of Chicago Press, 1997. Pp. xii + 287 and illustrations. Pamela Walker Laird. Advertising Progress: American Business and the Rise of Consumer Marketing.
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Advertising and Psychology (RLE Advertising)
2013The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on. Modern
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The Economics of Advertising (RLE Advertising)
2013What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion ...
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The Business of Advertising (RLE Advertising)
2013The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905.
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