Results 161 to 170 of about 430,676 (353)

Think less, love more: the synchristance of languages in the textual construction of an advertising campaign

Travessias, 2016
Based on the studies of enunciation from the perspective of Discursive Semiotics, this study seeks to make an analysis of the syncretism of languages present in the video of the advertising campaign of the bonbon Sonho de Valsa, entitled "Thoughts ...
Maire Josiane Fonatana
doaj  

Opening the Black Box of Nonprofit Reputation and Volunteer Attraction With Supervised Machine Learning

Nonprofit Management and Leadership, EarlyView.
ABSTRACT With the aim to explore the potential of machine learning for nonprofit research, this article contrasts traditional linear regression with four contemporary supervised machine learning approaches. Concretely, we predict (1) reputation ratings and (2) the total number of volunteers for 4021 non‐profit organizations in the U.S.
Moritz Schmid, Hannes Lampe, Jurgen Willems   +2 more
wiley   +1 more source

Addition of Phentermine‐Topiramate to a Digitally Enhanced Lifestyle Intervention: A Double‐Blind Randomized Clinical Trial

Obesity, EarlyView.
ABSTRACT Objective This study compared the effects of phentermine‐topiramate‐ER (mid‐dose 7.5/46 mg) versus placebo on weight loss and cardiovascular disease (CVD) risk outcomes when used as an adjunct to a digitally enhanced lifestyle intervention (DELI).
Alejandro Campos, Wissam Ghusn, Lizeth Cifuentes, Daniel Sacoto, Sima Fansa, Diego Anazco, Maria L. Ricardo‐Silgado, Anas Hashem, Megan Schaefer, William S. Harmsen, Heather J. Gunn, Craig Peterson, Deborah Larsen, Santosh T. Varghese, Maria D. Hurtado, Andres Acosta   +15 more
wiley   +1 more source

Assessing the Impact of Advertising Agencies on Effective Advertising Campaigns [PDF]

, 2022
Akinrosoye A.I., Adeagbo S.A., Adegbite I.O., Adunola N.O.   +3 more
openalex   +1 more source

Drivers of human attitudes towards wolves Canis lupus in Kazakhstan

People and Nature, EarlyView.
Abstract Kazakhstan is recognized as a key stronghold for the grey wolf (Canis lupus). Nonetheless, the wolf status and the dynamics of human‐wolf coexistence in the region remain poorly understood. This study aims to fill that gap by exploring current attitudes towards wolves in Kazakhstan and identify the underlying drivers of these attitudes.
Alyona Koshkina, Svitlana Kudrenko, Andrés Ordiz, Saltanat Kamiyeva, Adam Devenish, Johannes Kamp   +5 more
wiley   +1 more source

Changes in Internet Search Behavior After a Direct-to-Consumer Advertising Campaign for Faricimab-svoa. [PDF]

J Vitreoretin Dis
Bloemhof CMP, Lim MJ, Hwang JC.
europepmc   +1 more source

Election campaign and political advertising [PDF]

, 2002
Research, Update
core  

The Impact of Large-Scale Social Media Advertising Campaigns on COVID-19 Vaccination: Evidence from Two Randomized Controlled Trials

, 2022
Lisa Ho, Emily Breza, Marcella Alsan, Abhijit Banerjee, Arun G. Chandrasekhar, Fatima Cody Stanford, R Fior, Paul Goldsmith-Pinkham, Kelly Holland, Emily Hoppe, Louis-Mael Jean, Lucy Ogbu-Nwobodo, Benjamin Olken, Carlos Torres, Pierre-Luc Vautrey, Erica T. Warner, Esther Duflo   +16 more
openalex   +1 more source

Saplings of significance: Nurturing cultural value of new tree plantings through participatory opportunities

People and Nature, EarlyView.
Abstract Tree‐planting initiatives are a crucial part of international sustainability and climate action efforts. Yet, many of these initiatives fail to achieve their long‐term sustainability and climate goals. The role of community value is an often‐overlooked factor in promoting the success of new tree plantings.
Claire L. Narraway, Eline van Remortel, Sophie B. Cowling, Divya Kumar, Hanna Mroczka, Emilija Rudzinskaite, Georgina Sturgeon, Sasha Woods, Daniel B. Hayhow   +8 more
wiley   +1 more source

Decoding Fear in Advertising: A Consumer Response Study on LIC's Insurance Campaigns

Tripti Jain, Subhash Gupta
openalex   +1 more source