Results 151 to 160 of about 429,874 (308)

Finding Plankton: A Marine Science Scavenger Hunt for Local Communities

Limnology and Oceanography Bulletin, EarlyView.
Abstract At a time of increasing political polarization and rapidly accelerating climate change, it is important to build public knowledge and empathy toward nature to foster behavioral changes; however, addressing a knowledge deficit can be insufficient to affect these changes.
Hannah M. Budroe, Holly M. Bik
wiley   +1 more source

The Ironic Effects of Financial Constraint‐Induced Suppression on Consumer Behavior

Psychology &Marketing, EarlyView.
ABSTRACT Financial constraints are a pervasive concern for consumers, shaping spending patterns and psychological coping mechanisms. While previous research has primarily focused on behavioral adaptations, this study explores a cognitive mechanism: thought suppression.
Jane So, Miao Miao, Yuki Nishida
wiley   +1 more source

Think less, love more: the synchristance of languages in the textual construction of an advertising campaign

Travessias, 2016
Based on the studies of enunciation from the perspective of Discursive Semiotics, this study seeks to make an analysis of the syncretism of languages present in the video of the advertising campaign of the bonbon Sonho de Valsa, entitled "Thoughts ...
Maire Josiane Fonatana
doaj  

Fail to Win: How Schadenfreude and Competitive Traits Predict Download Intention in Mobile Game Fail Ads

Psychology &Marketing, EarlyView.
ABSTRACT In mobile game advertising, failure‐depicting advertisements, which intentionally showcase unsuccessful gameplay scenarios, have emerged as an unexpectedly effective promotional strategy. This study examines the psychological mechanisms underlying the effectiveness of fail advertisements, with particular attention to the emotional response of ...
Moon Joonhyun, Yeolib Kim, Boreum Choi, Hanbyul Choi   +3 more
wiley   +1 more source

On the Transformative Nature of Luxury Consumption and Consumer Well‐Being: A Systematic Literature Review and Research Agenda

Psychology &Marketing, EarlyView.
ABSTRACT Consuming luxury products and services has received little systematic attention as a potential pathway to consumer well‐being, despite sporadic evidence suggesting that luxury experiences may catalyse self‐transformational processes and happiness‐related outcomes.
Solon Magrizos, Maria C. Voutsa, Minas N. Kastanakis   +2 more
wiley   +1 more source

Enhancing lung cancer screening through 'saved by the scan': insights from a multipronged public service advertising campaign. [PDF]

BMC Public Health
Qidwai KA, Spiegelman LS, Ozair A, Bellur S, Khosla AA, Ordonez K, Mileti P, Aguiar DF, Hernandez B, Pagan SL, Cohen C, Batlle JC, Dylewski M, Bethel VD, Ahluwalia MS.   +14 more
europepmc   +1 more source

Election campaign and political advertising [PDF]

, 2002
Research, Update
core  

Surprise Marketing

Psychology &Marketing, EarlyView.
ABSTRACT Surprise marketing, characterized by unexpected tactics such as blind boxes and spontaneous discounts, captivates consumers by sparking curiosity and participation. Despite increasing industry use, scholarly research remains fragmented and limited.
Xin‐Jean Lim, Weng Marc Lim, Park Thaichon   +2 more
wiley   +1 more source

Changes in Internet Search Behavior After a Direct-to-Consumer Advertising Campaign for Faricimab-svoa. [PDF]

J Vitreoretin Dis
Bloemhof CMP, Lim MJ, Hwang JC.
europepmc   +1 more source

God's Presence in the Aisle: How God Salience Encourages Preference for Ultra‐Processed Foods

Psychology &Marketing, EarlyView.
ABSTRACT God‐related cues are pervasive in consumers' daily lives, yet little research has examined how God salience shapes consumer food choices. Drawing on compensatory control theory and the literature on symbolic healing, we present findings from six studies, including a field experiment, demonstrating that high (vs.
Ali Gohary, Hean Tat Keh
wiley   +1 more source