Results 141 to 150 of about 429,874 (308)
Strategic Change, EarlyView.ABSTRACT Digital platform (DP) enterprises have risen to the top of the global economy by inverting traditional business models. They earn money through matchmaking, transaction facilitation, and efficient orchestration of other stakeholders' resources.
Lukas R. G. Fitz, Jochen Scheeg
wiley +1 more source
Selling Favors in the Lab: Experiments on Campaign Finance Reform [PDF]
Substantial academic interest and public policy debate centers on campaign finance reform. Campaign resources can provide benefits to constituencies if candidates use them to fund the distribution of useful information.
Daniel Houser, Thomas Stratmann
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Strategic Change, EarlyView.ABSTRACT This study investigates how strategic renewal, driven by the interaction among technological, marketing, and organizational innovation, enhances firms' economic performance. Using a panel dataset of 8871 Spanish firms covering the period 2009–2016, we provide empirical evidence on the different effects of each type of innovation and their ...
Beatriz Forés +3 more
wiley +1 more source
Strategic Change, EarlyView.ABSTRACT Labor exploitation within agri‐food supply chains poses significant ethical and managerial challenges, particularly in Mediterranean contexts where irregular employment practices persist. This study investigates the case of NoCap, a third‐party ethical certification initiative operating in Italy that integrates social responsibility into ...
Claudio Mirabella +3 more
wiley +1 more source
Discursive analysis of rejection voices against brand social responsibility initiatives in Indonesia
Humanities & Social Sciences CommunicationsA health soap product brand launched an advertising campaign about an initiative to improve sanitation facilities and educate people about clean living in one of the most underdeveloped villages in East Nusa Tenggara, Indonesia.
Bambang Sukma Wijaya
doaj +1 more source
Nostalgia using in advertising campaigns
Journal of Architecture, Art & Humanistic Science, 2021 English abstract :- Every person’s life has unforgettable memories, and when people are unhappy, they miss their previous lives and will evoke through special memories at a certain time. Some major companies have used this marketing approach to increase sales.
openaire +1 more source
JSFA reports, Volume 5, Issue 3, Page 113-124, March 2025.Abstract Background Most pure maple syrup produced in North America is produced from the sap of sugar maple trees (Acer saccharum). Interest is growing to utilize other maple species in different regions of North America outside the native range of sugar maple.
Ann E. Colonna +2 more
wiley +1 more source
A bilingual, Internet-based, targeted advertising campaign for prostate cancer clinical trials: Assessing the feasibility, acceptability, and efficacy of a novel recruitment strategy. [PDF]
Contemp Clin Trials Commun, 2018 Kaplan CP +8 more
europepmc +1 more source
Data‐Driven Marketing Processes: A Roadmap for Big Data Analytics Adoption in a Brazilian SaaS SME
Knowledge and Process Management, EarlyView.ABSTRACT Small and medium‐sized enterprises (SMEs) often face unique challenges in integrating advanced digital technologies due to limited resources and organizational constraints. While much attention has been given to large firms' adoption of big data analytics (BDA) and artificial intelligence (AI), less is known about how SMEs can leverage these ...
Fabricio Venancio +2 more
wiley +1 more source
THE "TOURIST IN ROMANIA" CAMPAIGN - METHODS OF CALCULATION AND ALLOCATION OF ADVERTISING BUDGETS [PDF]
The present study proposes the submission of two techniques in promoting Romanian tourism destinations: tourism advertising via television and outdoor tourism advertising, as well as the procedures for the calculation and allotment of advertising budgets.
Mihai Papuc
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