Results 121 to 130 of about 429,874 (308)

Advertising, Promotional Campaigns, and Private Labels

, 2001
Abstract In recent decades retailers have become significant economic and social actors within the value chain in most developed economies. In conjunction with this development, advertising and promotion of retailers as brands, and of retailers’ private label brands, has taken on greater importance and sophistication. These campaigns now
Reynolds, J, Ezrachi, A
openaire   +2 more sources

Digital Rights Activism in Multilevel Governance

European Policy Analysis, EarlyView.
ABSTRACT Multilevel governance (MLG) without a clear hierarchical structure can create power imbalances among various actors, particularly in settings with overlapping jurisdictions and policy areas. This dynamic is especially pronounced in Internet governance, which faces a complex interplay of domestic laws, state interdependence, and heightened ...
Alison Harcourt
wiley   +1 more source

U.S. Presidential Election – 2012: trends tone in marketing and political PR

Sfera Politicii, 2013
This article is a synthesis of political PR strategies used in the U.S. presidential campaign of November 6, 2012. Also, we elucidated electoral profiles of the two candidates-Republican and Democrat - campaign themes impact on American voting decision ...
Aurelia Peru-Bălan
doaj  

The Global Epilepsy Needs Study (GENS): A mixed‐methods, multi‐country exploration of the unmet psychosocial and everyday needs of people with epilepsy

Epilepsia Open, EarlyView.
Abstract Objective While epilepsy research has largely focused on medical management and clinical outcomes, less attention has been given to the unmet psychosocial and everyday needs of people with epilepsy (PWE), particularly in low‐ and middle‐income countries.
Gus A. Baker, Sandeep Kumar Bagga, Donna Walsh, Claire Nolan, Shivani Sharma, Charlotte Hooker, Pepa Gonzalez Parrao, Francesca Sofia, J. Helen Cross, Ma. Marta Bertone, Ivana García, Adam Jallow Janneh, Alison Kukla, Elvira Vacas Montero, Ding Ding, Latica Friedrich, Lecio Figueira Pinto, Gagandeep Singh, Chahnez Charfi Triki, Leya Raj, Allan Reese, on behalf of GENS Collaborators, Naziya Anzari, Alicia Bogacz, Martin Brodie, Heather Brooks, Nicole Coulthard, Laura Dickson, Laura Maria de Figueiredo Ferreira Guilhoto, Anchor Hung, John Nute Jabang, Boram Lee, Kheng‐Seang Lim, Rebecca Lisle, Anita Mago, Sharon Mbugua, Bindu Menon, Sarah Nekesa, Youssouf Noormamode, Per Olesen, Kris Pierce, Dzenana Rustempasic, Jitendra K. Sahu, Ana Sruk, Christa Studzinski, Nirmal Surya, Maria Alice Susemihl, Laura Weidner, Samuel Wiebe, Andrea Wilkinson, Leonie Wollscheid, Ian Wong, Bernadette Zappa   +52 more
wiley   +1 more source

THE ECONOMICS OF DIGITAL ADVERTISING: HOW BUSINESS PROFITABILITY CHANGES WHEN ADVERTISING SCALES

Green, Blue and Digital Economy Journal
Purpose of the article. The article considers key issues of digital advertising effectiveness, including the relationship between costs and profitability in the process of scaling advertising campaigns.
Vladyslav Tsaruk
doaj   +1 more source

How Does Advertising Affect Market Performance? The Case of Generic Advertising [PDF]

The effect of advertising on market performance has been a long-standing debate. Advertising that increases the dispersion of consumers’ valuations for advertised goods raises the market power of firms, while advertising that decreases the dispersion of ...
Hamilton, Stephen F., Richards, Timothy J., Stiegert, Kyle W.   +2 more
core   +1 more source

How Might Advertising Campaigns Rehumanize Cyclists?

Transportation Research Part F: Traffic Psychology and Behaviour
Although riding a bicycle is an efficient, healthy and sustainable mode of travel, in low-cycling countries there continues to be negative attitudes, harassment and aggression toward riders. Recent studies have found that part of this hostility could be due to dehumanization – the belief that cyclists are lesser humans.
Haworth, Narelle, Delbosc, Alexa, Schramm, Amy, Haslam, Nick   +3 more
openaire   +2 more sources

Impact of evidence‐based information on horse owners' misconceptions of colic

Equine Veterinary Journal, EarlyView.
Abstract Background Misconceptions can be defined as ‘false, persistent beliefs’ or ‘inaccurate, prior knowledge’ and can influence decision‐making. Objectives To investigate the impact of evidence‐based information on UK horse owners' decision‐making for colic. Study Design Mixed‐methods cross‐sectional study.
K. L. Burrell, G. C. W. England, J. H. Burford, S. L. Freeman   +3 more
wiley   +1 more source

Forecasting Count Data With Varying Dispersion: A Latent‐Variable Approach

Journal of Forecasting, EarlyView.
ABSTRACT Count data, such as product sales and disease case counts, are common in business forecasting and many areas of science. Although the Poisson distribution is the best known model for such data, its use is severely limited by its assumption that the dispersion is a fixed function of the mean, which rarely holds in real‐world scenarios.
Easton Huch, Candace Berrett, Mason Ferlic, Kimberly F. Sellers   +3 more
wiley   +1 more source

Advertising Versus Sales In Demand Creation [PDF]

Using an analytical model, we investigate the dynamics of a firm with market power whose advertisements and sales contribute to its customers’ stock of goodwill.
Gal Hochman, Oded Hochman
core