Results 111 to 120 of about 429,874 (308)
Persuasive Messaging in Facebook’s “Here Together” Campaign to Save Face and Rebuild Consumer Trust [PDF]
, 2019 In order to weigh the effectiveness of Facebook’s “Here Together” persuasive advertising campaign, this study applied two of Packard’s eight hidden needs and cognitive dissonance theory as a methodological frame for evaluating the campaign’s use of ...
Harder, Elisia
core +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Corporate social responsibility (CSR) has increasingly been recognized as a strategic lever for enhancing organizational resilience. Although CSR literature is abundant, prior research has not fully explained how distinct CSR types, such as altruistic, promotional, and value‐creating, influence organizational resilience through sustainability ...
Badar Latif +3 more
wiley +1 more source
Evaluation of the Impact of a Regional Educational Advertising Campaign on Harm Perceptions of E-Cigarettes, Prevalence of E-Cigarette Use, and Quit Attempts Among Smokers. [PDF]
Nicotine Tob Res, 2020 Tattan-Birch H +4 more
europepmc +1 more source
Morphing advertising to improve online campaign success [PDF]
, 2014 __Abstract__ Even though online advertising revenues have grown dramatically, click-through rates for banner advertising continue to decrease, raising hard questions regarding its effectiveness when targeting consumers.
Liberali, G. (Gui)
core +1 more source
A Meta‐Analysis and Systematic Review of Single‐Session Interventions for Eating Disorders
International Journal of Eating Disorders, EarlyView.ABSTRACT Background There is a critical gap between the need for eating disorder (ED) treatment and provider availability. Single‐Session Interventions (SSIs) are structured programs intentionally designed for a single client encounter and show promise for filling ED‐treatment and prevention gaps by enhancing accessibility of evidence‐based ...
Sonakshi Negi +3 more
wiley +1 more source
Evolutionary dynamics on a regular networked structured and unstructured multi‐population
International Journal of Robust and Nonlinear Control, EarlyView., 2023 Abstract In this paper, we study collective decision‐making in a multi‐population framework, where groups of individuals represent whole populations that interact by means of a regular network. Each group consists of a number of players and every player can choose between two options.
Wouter Baar +2 more
wiley +1 more source
Pro-tobacco marketing and anti-tobacco campaigns aimed at vulnerable populations: A review of the literature. [PDF]
, 2019 INTRODUCTION:We reviewed research literature on pro-tobacco marketing and anti-tobacco campaigns targeting eight vulnerable populations to determine key findings and research gaps.
Baezconde-Garbanati, Lourdes +9 more
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Environmental Policy and Governance, EarlyView.ABSTRACT Despite South Korea's extensive forest coverage, which accounts for approximately 63% of its total land area, the country imports over 83% of its timber needs and has shown a gradual decline in forest carbon sequestration capacity. The Circular Forest Management Policy (CFMP) addresses these challenges through systematic forest resource ...
Seoryeon Son +4 more
wiley +1 more source
The Cost-Effectiveness of 1% Or Less Media Campaigns Promoting Low-Fat Milk Consumption
Preventing Chronic Disease, 2005 Introduction The purpose of our study was to compare the cost-effectiveness of four strategies using components of 1% Or Less to promote population-based behavior change.
Margo G. Wootan, DSc, +3 more
doaj
, 2018 Analyze any advertising campaign colorism, dark-skinned, skin lightening, skin bleaching or notice the types of people represented in the media and on television and one major conclusion will be made clear -- Colorism is a prevalent issue worldwide. When
Tasker, Teal L.
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