Results 131 to 140 of about 429,874 (308)

Managing Risk of Bidding in Display Advertising

, 2017
In this paper, we deal with the uncertainty of bidding for display advertising. Similar to the financial market trading, real-time bidding (RTB) based display advertising employs an auction mechanism to automate the impression level media buying; and ...
Amin K., Crouhy M., Elton E. J., Graepel T., Hull J., Markowitz H., Mun J., Muthukrishnan S., Sharpe W. F., Wang X., Wasserman L.   +10 more
core   +1 more source

Predicting and Preventing Turnover in Industry 4.0: Understanding the Impact of Artificial Intelligence Adoption on Employee Turnover

Human Resource Development Quarterly, EarlyView.
ABSTRACT With the increasing adoption of Artificial Intelligence (AI) in the workplace, employees' career paths have become more diverse and less predictable in the era of Industry 4.0. As technological transformations accelerate, employee turnover patterns are also changing, as reflected in the growing prevalence of occupational transitions and large ...
Young‐Kook Moon, Tanya Mitropoulos
wiley   +1 more source

Estimating the persuasive effects of advertising in presidential primary elections

Political Science Research and Methods
Presidential primary elections arguably represent the most dynamic campaigns in American politics. Television advertising is a key aspect of strategy that candidates can marshal throughout the campaign.
Robert Bird, Michael Peress
doaj   +1 more source

Evolution of an Epidemic: 25 Years of HIV/AIDS Media Campaigns in the U.S. [PDF]

, 2006
Traces the development of national public education campaigns, from those aimed at raising general awareness, to treatment and prevention. Looks at the role played by entertainment media, including more recent initiatives focusing on the global ...
Julia Davis
core  

Equity by Design: A Positive Organizational Scholarship Approach to Human Resource‐Artificial Intelligence Systems Design

Human Resource Management, EarlyView.
ABSTRACT In today's polarized sociopolitical climate, diversity, equity, and inclusion (DEI) efforts increasingly face backlash, with equity in particular becoming marginalized in both scholarly and practitioner discourse despite its central importance for ensuring fair allocation of opportunities and resources across the employee lifecycle.
Tiffany M. Trzebiatowski, Eileen Yeirim Suh, LaStarr Hollie   +2 more
wiley   +1 more source

Longitudinal associations between play experiences and trajectories of preschoolers' mental health from April–July, 2020

JCPP Advances, EarlyView.
Based on data collected monthly from April to July 2020, we found that time spent playing outside and with other children were associated with lower internalising problems across time in preschool‐aged children, whereas more time spent playing alone was associated with more severe internalising problems.
Helen F. Dodd, Ella Patterson, Simona Skripkauskaite, Peter J. Lawrence   +3 more
wiley   +1 more source

Attack Versus Advocacy: Advertising Tone That Mobilizes

International Journal of Communication, 2015
This study examines the role of attack ads in encouraging citizen communication. Using a national survey merged with ad tracking data, this study finds that attack advertising elicited negative emotions about the candidate the voter opposed, which in ...
Jaeho Cho
doaj  

Advertising Media Selection [PDF]

, 2011
Advertising media planning is part of the media planning process. It consists of selecting the appropriate media and vehicles that will carry the campaign advertisements.
Soley, Lawrence
core   +1 more source

Community‐Based Postdoctoral Dentistry Program in Special Care Dentistry: Development and Implementation

Journal of Dental Education, EarlyView.
ABSTRACT Introduction There is a growing, national need for properly trained dentists to provide special care dentistry to a transitioning, aging, and medically complex population. This study describes the implementation and initial impact of a novel academic‐community intervention designed to rapidly address this critical gap in provider training and ...
Dan Burch, Marvellous A. Akinlotan, Oluyomi Oloruntoba, Prerana Gurudath, Carol Dean, Katherine Miller Nimmons, Nina Ray, Jayne Reuben   +7 more
wiley   +1 more source

Unlocking Business Success: How Networking and Branding Capabilities Drive Performance Through Product Innovativeness

Strategic Change, EarlyView.
ABSTRACT In today's fast‐paced market, developing innovative products with significant advantages over existing alternatives is essential for a strong market presence. This study, based on the resource‐based and dynamic capability view, examines how market and technological innovativeness contribute to differentiation advantage and improved business ...
Farbod Fakhreddin, Pantea Foroudi
wiley   +1 more source