Results 101 to 110 of about 429,874 (308)
Consumer Mobile Phone Recycling Behaviour: A Systematic Review and Future Research Agenda
Journal of Consumer Behaviour, EarlyView.ABSTRACT Mobile phone recycling has received increasing attention from scholars and practitioners due to its environmental, social, and economic impacts. However, knowledge about consumer mobile phone (MP) recycling behaviour is fragmented, making it challenging to develop effective strategies to promote this behaviour. This study follows the Preferred
Xinru (Angie) Jiang +4 more
wiley +1 more source
Shakespeare, The Car Salesman [PDF]
, 1985 Sratford and Avon, the advertising company, are pleased to announce that they have engaged the services of Will Shakespeare, the well-known writer, in their advertising campaign for the newest Detroit automobile, the ...
Davis, Chuck
core +1 more source
Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing
Journal of Consumer Behaviour, EarlyView.ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley +1 more source
EMOTIONAL ATTRACTION IN ELECTION CAMPAIGN ADVERTISING
گۆڤارا زانستێن مرۆڤایەتی یا زانكۆیا زاخۆEmotion is a state of feeling versus perception that arises from all five senses. Emotion and reason are two basic pillars of human thought that have an influential role in behavior.
Payman Saeed
doaj +1 more source
Does Money Matter? The Impact of State Political Context on the Relationship between Race/Ethnicity and Campaign Finance [PDF]
, 2019 Despite increasing campaign-finance legislation aimed at equalizing barriers in political campaigns, a fundraising gap persists across racial/ethnic lines.
Wilson, Laura Merrifield
core +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre +2 more
wiley +1 more source
Buying Time 2000: Television Advertising in the 2000 Federal Elections [PDF]
, 2002 Summarizes a study of political television advertising in the 2000 federal primaries and elections with a focus on the use of the issue ad loophole to evade campaign finance laws.
Craig B. Holman, Luke P. McLoughlin
core
Journal of Consumer Behaviour, EarlyView.ABSTRACT Political consumerism (PC) refers to consumers boycotting or deliberately buying (“buycotting”) products or brands for political, moral, or ethical reasons. This paper presents three studies that consider the intricacies of the relationship between political ideology and political consumerism.
Lara J. Greening +3 more
wiley +1 more source
Bid Optimization by Multivariable Control in Display Advertising
, 2019 Real-Time Bidding (RTB) is an important paradigm in display advertising, where advertisers utilize extended information and algorithms served by Demand Side Platforms (DSPs) to improve advertising performance.
Gai, Kun +6 more
core +1 more source
Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ‐Themed Cause‐Related Marketing
Journal of Consumer Behaviour, EarlyView.ABSTRACT Cause‐related marketing (CRM) is widely used to signal corporate social responsibility and engage ethically motivated consumers, yet its effectiveness remains contested in identity‐sensitive domains such as LGBTQ inclusion. Drawing on Social Identity Theory and Attribution Theory, this research examines how LGBTQ cause identification ...
Wilson N. Ndasi
wiley +1 more source