Brand Sharing and New Drinking Occasions: A Content Analysis of How Alcohol Brands in Australia and Aotearoa New Zealand Promote Zero Alcohol Products. [PDF]
Drug Alcohol RevKeric D +6 more
europepmc +1 more source
How Does Advertising Affect Market Performance? The Case of Generic Advertising
The effect of advertising on market performance has been a long-standing debate. Advertising that increases the dispersion of consumers’ valuations for advertised goods raises the market power of firms, while advertising that decreases the dispersion of ...
Stiegert, Kyle W. +2 more
core
Audience Interpretation of Risks in Health Promotion Campaigns About Underage Drinking: Qualitative Interviews With Parents of Adolescents. [PDF]
Health Promot J AustrNguyen HV.
europepmc +1 more source
An analysis of the role of liking on the memorial response to advertising
After the publication of the results of the Advertising Research Foundation’s Copy Research Validity Project, ad liking has been extensively used as copy test predictor of campaign’s performance.
Sergio, Brasini +2 more
core
Is the 50-State Strategy Optimal? [PDF]
In 2005, the Democratic National Committee adopted the 50-state strategy in lieu of the strategy of focusing solely on battleground states. The rationale given for this move is that campaign expenditures are durable outlays that impact both current and ...
Brian Roberson, Dan Kovenock
core
Rangatahi Youth-Led Dissemination Campaign for Cocreated Eating and Well-Being Guidelines: Process and Pilot Implementation Evaluation. [PDF]
JMIR Form ResChristison L +5 more
europepmc +1 more source
ANALYSIS OF THE COG ADVERTISING CAMPAIGN
, 2016 Diplomsko delo »Analiza oglaševalske kampanje The Cog« preko teoretičnih marketinških modelov in načrta oglaševalske kampanje analizira oglaševalsko kampanjo »The Cog«, naročnika Honda, ki je bila izbrana za najboljšo v avtomobilski industriji za ...
Hojnik, Samo
core
Facebook Advertising and Consumer Behaviour: A Study of Yuorit Yoghurt in Jos South, Nigeria
Mdooter Journal of Communication and Digital TechnologiesBackground: The increasing penetration of social media, particularly Facebook, presents both opportunities and challenges for businesses seeking to influence consumer behaviour.
Sunday Francis Leman +1 more
doaj
EVALI, anti-vaping advertising, quit attempts, and susceptibility: insights into the 2019 inflection point for U.S. adolescent vaping from California data. [PDF]
BMC Public HealthWang J, Gamst AC, Zhuang YL, Zhu SH.
europepmc +1 more source
A Social Media Campaign to Promote COVID-19 Vaccination: Cost-Effectiveness Analysis. [PDF]
JMIR Public Health SurveillLong MW +7 more
europepmc +1 more source