Results 81 to 90 of about 429,874 (308)

Political Competition with Campaign Contributions and Informative Advertising [PDF]

This paper presents a model of political competition with campaign contributions and informative political advertising. Policy-motivated parties compete by selecting candidates and interest groups provide contributions to enhance the electoral prospects ...
Stephen Coate
core  

The ethics of distress: Toward a framework for determining the ethical acceptability of distressing health promotion advertising [PDF]

, 2014
© 2014 International Union of Psychological Science. Distressing health promotion advertising involves the elicitation of negative emotion to increase the likelihood that health messages will stimulate audience members to adopt healthier behaviors ...
Advertising Standards Authority, Advertising Standards Authority, Advertising Standards Authority, Albarracín, Ayers, Baron, Batra, Berke, Borland, Brown, Brown, Buchanan, Calder, Childress, Council, Critical, Duke, Durkin, Ehring, Emery, Freeman, Guttman, Hammond, Harris, Hastings, Hill, Holmes, Janis, Kass, Kessels, Kleim, Kok, Kromhout, Liberman, Peters, Peters, Peters, Phillips, Riskind, Ruiter, Slater, Thompson, Turoldo, Webb, Will, Williams, Witte, Witte   +47 more
core   +2 more sources

Applying a Systems Thinking Approach to Circular Economy Transitions: Insights From the Use of a Sociotechnical Systems Approach Within the UK Hospitality Sector

Business Strategy and the Environment, EarlyView.
ABSTRACT Despite more than 20 years of research into sustainable tourism, the environmental impact of the UK hospitality sector remains high. A growing body of research into the concept of a circular economy (CE) demonstrates that transitioning to this way of working has significant benefits both for the environment and business outcomes.
Danielle Farrow, Hannah Collis, Fiona Charnley   +2 more
wiley   +1 more source

Analyzing marketing campaign effectiveness: a comparative approach using traditional and online data analysis methods

Journal of Modern Science
Advertising campaign analysis reports are considered an essential tool for marketing analytics. They are used to assess the effectiveness of the marketing activities carried out and to improve future activities.
Krzysztof Król, Tomasz Sidor, Anna Wiśniewska, Emanuel Józefacki, Bartłomiej Bartnik   +4 more
doaj   +1 more source

Le spot TV à l’heure des plateformes. Une analyse de la stratégie publicitaire du Groupe TF1

Tic & Société, 2019
This article highlights the platformization of the advertising market as influenced by search engines and social networks. It analyzes how the media try to adjust by mixing data management and brand safety, highlighting coopetition strategies between ...
Alexandre JOUX
doaj   +1 more source

How Pharmacy Students Feel about an HIV Pre-Exposure Prophylaxis Advertising Campaign. [PDF]

Innov Pharm, 2023
Ware KB.
europepmc   +1 more source

“The Other Hangover”: Implementing and Evaluating an Original, Student-Designed Campaign to Curb Binge Drinking [PDF]

, 2013
Binge drinking is a serious health and safety issue that has continued to plague college campuses, despite decades of education campaigns promoting moderation towards alcohol.
Ahneman, Andrea M., Gilkerson, Nathan, Gross, Michelle   +2 more
core   +1 more source

ESG Decoupling Phenomenon: A Systematic and Bibliometric Analysis

Business Strategy and the Environment, EarlyView.
ABSTRACT ESG decoupling, defined as the gap between a firm's ESG disclosures and its actual practices, poses a critical challenge to corporate sustainability. Using the PRISMA protocol, 451 articles were selected for a comprehensive bibliometric and systematic literature review to map the intellectual structure and thematic evolution of the research on
Maryam Laeeq, Farida Akhtar, Han Lin Shang   +2 more
wiley   +1 more source

Advert for higher education [PDF]

Marketing i Menedžment Innovacij, 2011
The article discusses the features advertising higher education institution. The analysis results of marketing research students for their choice of institutions and further study.
N.V. Provozin, А.S. Teletov
doaj  

The Perils of Environmental, Social, and Governance (ESG) Controversies: Implications for a Firm's Financial and Nonfinancial Performance

Business Strategy and the Environment, EarlyView.
ABSTRACT Although ESG controversies are on the rise, research investigating them yields contradictory findings. The paper provides resolutions to the debate through investigating (a) how ESG controversies influence firms' short‐term and long‐term financial performance; (b) how firms navigate ESG controversies' effect; and (c) how ESG controversies ...
Amalesh Sharma, Sourav Bikash Borah, Anirban Adhikary, Sanjay Kumar Jena   +3 more
wiley   +1 more source