Human Rights Campaign Fund (HRCG), 1991
, 1991 Press release from the Human Rights Campaign Fund advertising its open positions for winter interns in Washington, D ...
Human Rights Campaign Fund
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Estimating the persuasive effects of advertising in presidential primary elections
Political Science Research and MethodsPresidential primary elections arguably represent the most dynamic campaigns in American politics. Television advertising is a key aspect of strategy that candidates can marshal throughout the campaign.
Robert Bird, Michael Peress
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Model-based development and testing of advertising messages – A comparative study of two campaign proposals based on the Meccas model and a conventional approach, [PDF]
1. Traditionally the development of advertising messages has been based on “creative independence”, sometimes catalysed by inductively generated empirical data. Due to the recent intensified focus on advertising effectiveness, this state of affair is now
Bech-Larsen, Tino
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Returns, Lags, and Complementarities in Brand and Generic Advertising: The Demand for Peanut Butter
This paper estimates the impact of generic and brand advertising on the demand for peanut butter in the U.S. An error correction model is estimated with quarterly data from 1985 to 2004 to study both the short- and long-run adjustments.
Fletcher, Stanley M., Kaneko, Naoya
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The Economics of Election Campaign Spending Limits [PDF]
Spending limits are an important rule in the electoral game. Critics of limits claim that incumbents write these rules to keep down promising challengers. Their arguments are seductive but do not stand on a firm empirical base.
Filip Palda
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Attack Versus Advocacy: Advertising Tone That Mobilizes
International Journal of Communication, 2015 This study examines the role of attack ads in encouraging citizen communication. Using a national survey merged with ad tracking data, this study finds that attack advertising elicited negative emotions about the candidate the voter opposed, which in ...
Jaeho Cho
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A bilingual, Internet-based, targeted advertising campaign for prostate cancer clinical trials: Assessing the feasibility, acceptability, and efficacy of a novel recruitment strategy. [PDF]
Contemp Clin Trials Commun, 2018 Kaplan CP +8 more
europepmc +1 more source
Proposal and realization advertising campaign
, 2008 The Bachelor Paper contains proposal and realization advertising campaign, including make charge for cost amount. The advertising campaign is made for chosen product of firm. Advertising campaign is planning by the medium of broadsheet and advertising on
RYCHLÁ, Marie
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PV (Postal Vault Systems, Inc.)
, 2006 Green Flamingo Advertising is composed of the following students: Lisa Diesing, Brent Jensen, Diane Johansen, Rayn Midtlyng, Nicole Bisco, David Bancroft, Bridget Helder, Ashlee Davis, Colin Sommers, Kate Corman, Chris Byrne, Nikki Perkins, Lauren ...
Green Flamingo Advertising
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Travessias, 2016 Based on the studies of enunciation from the perspective of Discursive Semiotics, this study seeks to make an analysis of the syncretism of languages present in the video of the advertising campaign of the bonbon Sonho de Valsa, entitled "Thoughts ...
Maire Josiane Fonatana
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