Results 61 to 70 of about 429,874 (308)
Campaign Finance Regulation: Lessons from Washington State [PDF]
, 2002 Extensive regulations govern campaign finance at the state and national levels. Congress has recently passed the McCain-Feingold law that restricts contributions and electoral advertising.
Michael New
core
British Educational Research Journal, EarlyView.Abstract Situating the study within an ecological perspective on language education, this article examines how secondary schools in England present Modern Languages (MLs) on official school websites. Focusing on 44 schools in Local Authorities with the lowest percentage average entry for the Languages pillar of the EBacc, we built a text database ...
Zhu Hua, Yunpeng Du, Elin Arfon
wiley +1 more source
British Educational Research Journal, EarlyView.Abstract This study examines the under‐theorized political role and identity of Chinese international students, who emerge as significant actors caught between U.S. soft power ambitions and rising geopolitical suspicion. Amid escalating U.S.‐China tensions, these students are forced to confront environments shaped by competing geopolitical discourses ...
Jing Yu
wiley +1 more source
Impact Measuring in Sustainable Ventures: A Process Perspective
Business Strategy and the Environment, EarlyView.ABSTRACT Impact measurement is crucial for sustainable ventures to quantify their contribution to sustainable development. Although research has highly focused on impact measurement as a static activity, we conduct a qualitative study to explore how impact measuring as a process unfolds over time.
Jan Moellmann +2 more
wiley +1 more source
Target Advertising Effects on Campaign Success [PDF]
, 2013 Nearly every company and organization advertises to increase awareness, reach sales goals, and build brand loyalty. However, due to the pervasive nature of advertising, reaching an audience has become more difficult and less successful.
Gaudio, Anna
core
Business Strategy and the Environment, EarlyView.ABSTRACT Collaborations with nonprofits can enhance firms' legitimacy, yet the relationship between their communication and corporate environmental legitimacy remains poorly understood. Furthermore, research lacks an analysis of the communication of business‐nonprofit collaborations through multiple actors' perspectives.
Andrea Rizzuni +3 more
wiley +1 more source
Planning advertising campaigns in the view of cognitive styles between man and woman
Journal of Architecture, Art & Humanistic Science, 2019 The main purpose of any advertising campaign is conviction the recipient and from here comes the importance of this accurate study of psychology to the recipient in all its sides, as there are many factors that affects the recipient of most important the
Heba Amir
doaj +1 more source
GENERIC ADVERTISING WEAROUT: THE CASE OF THE NEW YORK CITY FLUID MILK CAMPAIGN [PDF]
This article examines two major generic fluid milk advertising campaigns in New York City during the 1986-92 period. Estimates from a time-varying parameter model show that the evolution of the impact of generic advertising on fluid milk sales over each ...
Forker, Olan D. +3 more
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT As firms increasingly incorporate environmental, social, and governance (ESG) concerns into their strategic agendas, stakeholder legitimacy—an audience‐conferred judgment of organizational appropriateness—has become pivotal. We theorize legitimacy as expanding a hybrid response portfolio in which firms may pursue substantive change (business ...
Min‐Jae Lee +3 more
wiley +1 more source
Road Safety Advertising and Social Marketing
Journal of Road Safety, 2011 Traditional road safety advertising via media such as television, print media, radio and static roadside advertising is being overtaken by a transition to broader campaigns that include the internet, digital marketing and direct marketing.
Ian Faulks
doaj