Results 51 to 60 of about 25,888 (209)
How Pharmacy Students Feel about an HIV Pre-Exposure Prophylaxis Advertising Campaign. [PDF]
Ware KB.
europepmc +1 more source
GHD advertising campaign across cultures. A case study
The type of advertisements addressed to young people seem to reinforce values conveyed by music, films and fashion. In this new cultural trend, GHD advertising apparently proceeds in an opposite direction, as the visual element of the new GHD advertising
Maci, Stefania M.
core
Advertising campaign analysis reports are considered an essential tool for marketing analytics. They are used to assess the effectiveness of the marketing activities carried out and to improve future activities.
Krzysztof Król +4 more
doaj +1 more source
Le spot TV à l’heure des plateformes. Une analyse de la stratégie publicitaire du Groupe TF1
This article highlights the platformization of the advertising market as influenced by search engines and social networks. It analyzes how the media try to adjust by mixing data management and brand safety, highlighting coopetition strategies between ...
Alexandre JOUX
doaj +1 more source
Effects of a large-scale social media advertising campaign on holiday travel and COVID-19 infections: a cluster randomized controlled trial. [PDF]
Breza E +20 more
europepmc +1 more source
Political Campaign Spending Limits [PDF]
Political campaign spending ceilings are purported to limit the incumbent’s ability to exploit his fundraising advantage. If the challenger does not have superior campaign effectiveness, in contrast to conventional wisdom, we show that the incumbent ...
Tuvana Pastine, Ivan Pastine
core
Advert for higher education [PDF]
The article discusses the features advertising higher education institution. The analysis results of marketing research students for their choice of institutions and further study.
N.V. Provozin, А.S. Teletov
doaj
The Effects of Campaign Finance Laws on Turnout, 1950-2000 [PDF]
Scholars have proposed many routes by which campaign finance laws may impact turnout. For instance, laws restricting campaign spending may decrease mobilization, resulting in lower turnout.
Jeffrey Milyo, David M. Primo
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Activismul prin brand. Studiu de caz: campania eMAG din 2019 [PDF]
The article highlights a new trend in brand behavior, especially global ones: brand activism. Brand activism involves brands taking public positions on social and political issues.
Arthur SUCIU
doaj
Attacking Judges How Campaign Advertising Influences State Supreme Court Elections
Nasty, below-the-belt campaigns, mudslinging, and character attacks. These tactics have become part and parcel of today's election politics in America, and judicial elections are no exception.
Hall, Melinda
core

