Results 51 to 60 of about 25,888 (209)

GHD advertising campaign across cultures. A case study

open access: yes, 2006
The type of advertisements addressed to young people seem to reinforce values conveyed by music, films and fashion. In this new cultural trend, GHD advertising apparently proceeds in an opposite direction, as the visual element of the new GHD advertising
Maci, Stefania M.
core  

Analyzing marketing campaign effectiveness: a comparative approach using traditional and online data analysis methods

open access: yesJournal of Modern Science
Advertising campaign analysis reports are considered an essential tool for marketing analytics. They are used to assess the effectiveness of the marketing activities carried out and to improve future activities.
Krzysztof Król   +4 more
doaj   +1 more source

Le spot TV à l’heure des plateformes. Une analyse de la stratégie publicitaire du Groupe TF1

open access: yesTic & Société, 2019
This article highlights the platformization of the advertising market as influenced by search engines and social networks. It analyzes how the media try to adjust by mixing data management and brand safety, highlighting coopetition strategies between ...
Alexandre JOUX
doaj   +1 more source

Effects of a large-scale social media advertising campaign on holiday travel and COVID-19 infections: a cluster randomized controlled trial. [PDF]

open access: yesNat Med, 2021
Breza E   +20 more
europepmc   +1 more source

Political Campaign Spending Limits [PDF]

open access: yes
Political campaign spending ceilings are purported to limit the incumbent’s ability to exploit his fundraising advantage. If the challenger does not have superior campaign effectiveness, in contrast to conventional wisdom, we show that the incumbent ...
Tuvana Pastine, Ivan Pastine
core  

Advert for higher education [PDF]

open access: yesMarketing i Menedžment Innovacij, 2011
The article discusses the features advertising higher education institution. The analysis results of marketing research students for their choice of institutions and further study.
N.V. Provozin, А.S. Teletov
doaj  

The Effects of Campaign Finance Laws on Turnout, 1950-2000 [PDF]

open access: yes
Scholars have proposed many routes by which campaign finance laws may impact turnout. For instance, laws restricting campaign spending may decrease mobilization, resulting in lower turnout.
Jeffrey Milyo, David M. Primo
core  

Activismul prin brand. Studiu de caz: campania eMAG din 2019 [PDF]

open access: yesPolis: Revista de Stiinte Politice, 2020
The article highlights a new trend in brand behavior, especially global ones: brand activism. Brand activism involves brands taking public positions on social and political issues.
Arthur SUCIU
doaj  

Attacking Judges How Campaign Advertising Influences State Supreme Court Elections

open access: yes, 2015
Nasty, below-the-belt campaigns, mudslinging, and character attacks. These tactics have become part and parcel of today's election politics in America, and judicial elections are no exception.
Hall, Melinda
core  

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