Results 31 to 40 of about 25,888 (209)
NATIVE ADVERTISING AS ELEMENT OF ADVERTISING CAMPAIGN
Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), 2019 The article deals with issues related to the use of non-traditional advertising tools. The development of information technology has led to the creation of new types of advertising, taking into account the decline in the effectiveness of the main formats of Internet advertising, namely banner advertising.
openaire +4 more sources
A Qualitative Research Regarding the Online Advertising Formats Used by Romanian Companies
Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice, 2015 The present paper offers an in-depth view about the online advertising formats that are used by Romanian companies or digital advertising agencies. The qualitative research based on semi-structured detailed interviews with 12 professionals, took place in
Acatrinei Carmen
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Diesel® Plays the Fool: Translating Performance in Fashion Ads
TranscUlturAl, 2017 This paper discusses the controversial “Be Stupid” advertising campaign by Diesel, recipient of the Grand Prix Lion at the Cannes International Advertising Festival (2010).
Elena Siemens
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Advertising and product launch strategies in the light of tobacco advertising legislation.
, 2005 This short paper aims to increase understanding of tobacco companies’ advertising strategies. Time series data and intervention analysis methods are used to investigate whether tougher tobacco advertising legislation, and the threat of such legislation ...
Elliott, Caroline +3 more
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Activism, Advertising, and Far-Right Media: The Case of Sleeping Giants
Media and Communication, 2019 This study examines the international activist movement known as Sleeping Giants, a social-media “campaign to make bigotry and sexism less profitable” (Sleeping Giants, n.d.).
Joshua A. Braun +2 more
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Ketika Parpol Mengiklankan Kandidatnya di Televisi
MediaTor, 2007 The use of mass media (especially television) for political campaign has started since four decades ago. US Presidential Election (1950) became an example of how advertising and news became sites of political campaign.
Haryati Haryati
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Using Support Vector Machine on EEG for Advertisement Impact Assessment
Frontiers in Neuroscience, 2018 The advertising industry depends on an effective assessment of the impact of advertising as a key performance metric for their products. However, current assessment methods have relied on either indirect inference from observing changes in consumer ...
Zhen Wei +6 more
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Matrix: Jurnal Manajemen Teknologi dan InformatikaThis research explores the effectiveness of digital advertising within Payment Point Online Bank (PPOB) applications using Exploratory Data Analysis (EDA) and data visualization techniques.
Wisnu Buana Putra, Kurnia Gusti Ayu
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Managing advertising campaigns — an approximate planning approach [PDF]
Frontiers of Computer Science, 2012 We consider the problem of displaying commercial advertisements on web pages, in the "cost per click" model. The advertisement server has to learn the appeal of each type of visitor for the different advertisements in order to maximize the profit. Advertisements have constraints such as a certain number of clicks to draw, as well as a lifetime.
Girgin, Sertan +3 more
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Campaign Advertising and Election Outcomes: Quasi-Natural Experiment Evidence from Gubernatorial Elections in Brazil [PDF]
Whether campaign advertising influences election outcomes is an open question; a paradox given the amount spent on campaigning in general and TV advertising in particular. We argue that such “absence of documentation” is due to the focus of the empirical
João Manoel Pinho de Mello +1 more
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