Results 21 to 30 of about 25,888 (209)
CDA OF GUS IPUL’S POLITICAL ADVERTISING IN 2018-EAST-JAVA-REGIONAL ELECTION
Profetik, 2020 Recent campaign models tend to change from the traditional model which commonly happened in the past. If in the past the campaign was identical to speeches, flags, marches, etc., nowadays the campaign can be done by utilizing the digital world as a media,
Moh Khoirul Anam, nurhayati nurhayati
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Digital Marketing Tools in an Advertising Campaign in Foreign Markets [PDF]
Problemi EkonomikiThis article reviews advertising tools and analyzes their importance. The advantages of advertising media have been researched and their characteristics have been provided. Attention is also paid to modern advertising campaign tools that companies use to
Rozhko Viktor I. , Shchelkova Anna V.
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Humaniora, 2016 Article focused on advertising as one of the most important parts of marketing communication in one of the online shop, TokoBagus. Advertising communicated a message from a certain brand to the target audience through a particular medium. The aim of this
Angela Oscario +2 more
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La photographie publicitaire entre les deux guerres : une face cachée de l’œuvre du photographe ?
Focales, 2023 In the 1920s to 1940s, photographers who produced creation pictures, portraits or pictures for the covers of newspapers also worked for advertising campaign.
Évelyne Rogniat
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ANALYSIS OF SOCIAL MARKETING FOR ANTI-CORRUPTION CAMPAIGN: CASE STUDY OF FILM “KITA VERSUS KORUPSI” [PDF]
, 2012 The paper aims to explain the application of commercial marketing theory in a social marketing campaign. This study derives from secondary sources have been conducted, including previous researches and published articles.
Rosidah, R. (Rosidah) +2 more
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Raising the tone? The impact of 'positive' and 'negative' campaigning on voting in the 2007 Scottish Parliament election [PDF]
, 2010 Most survey-based research on campaign effects in British elections has focussed on exposure to the campaign. Far less attention has been given to how the campaign is perceived, although American research on the effects of negativecampaigning suggests ...
Pattie, C. +16 more
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Ikala: Revista de Lenguaje y Cultura, 2023 The current international advertising scenario has led to a new professional profile within advertising translation called transcreator. Transcreation has an explicit call for creativity and semiotic and cultural adaptation.
Montse Corrius, Eva Espasa
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Administration of government advertising arrangements: August 2011 to March 2013 [PDF]
, 2013 This audit assessed the effectiveness of selected government agencies’ administration in developing advertising campaigns and implementing key processes, and the ongoing administration of the campaign advertising framework.
core
Engaging Remote Aboriginal Communities in COVID-19 Public Health Messaging via Crowdsourcing
Frontiers in Public Health, 2022 Health comunication is a critical component of pandemic mitigation, but mainstream prevention messaging often lacks social, cultural and linguistic relevance to vulnerable populations.
Miriam Glennie +5 more
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Negative Campaign Advertising: Demobilizer or Mobilizer? [PDF]
American Political Science Review, 1999 As political campaigns become increasingly adversarial, scholars are giving some much-needed attention to the effect of negative advertising on turnout. In a widely recognized Review article and subsequent book, Ansolabehere and his colleagues (1994, 1995) contend that attack advertising drives potential voters away from the polls.
Wattenberg, Martin P. +1 more
openaire +3 more sources