Results 11 to 20 of about 25,888 (209)
Campaign Advertising and Voter Welfare [PDF]
Review of Economic Studies, 2002 zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Prat, A.
openaire +9 more sources
Marketing Communications Decision Research
Інтегровані комунікації, 2022 The article outlines the specifics of research conducted to make effective decisions in marketing communications. The types and directions of marketing communications research are named.
Tetiana Uzhanska
doaj +1 more source
Can neural activation in dorsolateral prefrontal cortex predict responsiveness to information? An application to egg production systems and campaign advertising. [PDF]
PLoS ONE, 2015 Consumers prefer to pay low prices and increase animal welfare; however consumers are typically forced to make tradeoffs between price and animal welfare.
Brandon R McFadden +6 more
doaj +1 more source
Formation and peculiarities of advertising campaign
Економіка, управління та адміністрування, 2020 Advertising is often a reflection of society, constantly follows the latest trends. Marketing experts use it as a tool for emotional reactions. Brands combine powerful messages based on a well-researched idea and effective delivery methods that impact ...
Yu.O. Golovchuk, L.V. Dibchuk
doaj +1 more source
Generic Advertising Wearout: The Case of the New York City Fluid Milk Campaign
Journal of Agricultural and Resource Economics, 1996 This article examines two major generic fluid milk advertising campaigns in New York City during the 1986-92 period. Estimates from a time-varying parameter model show that the evolution of the impact of generic advertising on fluid milk sales over each ...
J. Carlos Reberte +3 more
doaj +1 more source
Nordicom Review, 2010 How does the public perceive televised political advertising when it is introduced as a completely new element of campaign communications? The European Parliamentary Elections in 2009 may be characterized as the first campaign where such advertising ...
Grusell Marie, Nord Lars
doaj +1 more source
Politeja, 2017 Internet Electoral Advertising and Advertising in the “Old” Media in Polish Parliamentary Campaigns from 2001 to 2015 In this paper the author discusses the issues of popularity of electoral advertising in the “old” and “new” media.
Jakub Żurawski
doaj +1 more source
FUNGSI BAHASA DALAM IKLAN KAMPANYE PILKADA KOTA PADANG TAHUN 2018
Puitika, 2020 Today people tend to use advertisements to promote politics. This is called campaign advertising, one of which is promoting prospective leaders. On the occasion of int.
Efri Yades, Leni Syafyahya
doaj +1 more source
Proceedings, 2022 During Q1 2021, Samsung Indonesia produced a great deal of advertising for their mobile phones from the middle segment to the premium segment. As a leading technology company in Indonesia with a high level of trust in society, Samsung always tries to ...
Naldo Noviyan Tantuah +2 more
doaj +1 more source
Advertising Campaign as Multi-Stage Process
Управленческое консультирование, 2019 Modern advertising market must not to have a spontaneous self-regulation on the part of the participants, because this leads to inconsistency of their actions.
M. N. Kim
doaj +1 more source