Understanding Adolescent Intentions to Smoke: An Examination of Relationships Among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising [PDF]
Journal of Marketing, 2004 Telephone interviews were conducted with more than 900 adolescents aged 12 to 18 as part of a multimillion dollar, statewide, antitobacco advertising campaign.
Andrews, J. Craig +4 more
core +3 more sources
Effects of a large-scale social media advertising campaign on holiday travel and COVID-19 infections: a cluster randomized controlled trial. [PDF]
Nat Med, 2021 Breza E +20 more
europepmc +2 more sources
Marketing Communications Decision Research
Інтегровані комунікації, 2022 The article outlines the specifics of research conducted to make effective decisions in marketing communications. The types and directions of marketing communications research are named.
Tetiana Uzhanska
doaj +1 more source
Can neural activation in dorsolateral prefrontal cortex predict responsiveness to information? An application to egg production systems and campaign advertising. [PDF]
PLoS ONE, 2015 Consumers prefer to pay low prices and increase animal welfare; however consumers are typically forced to make tradeoffs between price and animal welfare.
Brandon R McFadden +6 more
doaj +1 more source
Formation and peculiarities of advertising campaign
Економіка, управління та адміністрування, 2020 Advertising is often a reflection of society, constantly follows the latest trends. Marketing experts use it as a tool for emotional reactions. Brands combine powerful messages based on a well-researched idea and effective delivery methods that impact ...
Yu.O. Golovchuk, L.V. Dibchuk
doaj +1 more source
Generic Advertising Wearout: The Case of the New York City Fluid Milk Campaign
Journal of Agricultural and Resource Economics, 1996 This article examines two major generic fluid milk advertising campaigns in New York City during the 1986-92 period. Estimates from a time-varying parameter model show that the evolution of the impact of generic advertising on fluid milk sales over each ...
J. Carlos Reberte +3 more
doaj +1 more source
Nordicom Review, 2010 How does the public perceive televised political advertising when it is introduced as a completely new element of campaign communications? The European Parliamentary Elections in 2009 may be characterized as the first campaign where such advertising ...
Grusell Marie, Nord Lars
doaj +1 more source
Politeja, 2017 Internet Electoral Advertising and Advertising in the “Old” Media in Polish Parliamentary Campaigns from 2001 to 2015 In this paper the author discusses the issues of popularity of electoral advertising in the “old” and “new” media.
Jakub Żurawski
doaj +1 more source
FUNGSI BAHASA DALAM IKLAN KAMPANYE PILKADA KOTA PADANG TAHUN 2018
Puitika, 2020 Today people tend to use advertisements to promote politics. This is called campaign advertising, one of which is promoting prospective leaders. On the occasion of int.
Efri Yades, Leni Syafyahya
doaj +1 more source
Advertising campaigns for cystic fibrosis [PDF]
Canadian Medical Association Journal, 2010 As adults with cystic fibrosis, we have benefited greatly from the work of the Canadian Cystic Fibrosis Foundation. Thanks to the foundation’s long-term investment in research and care, people with cystic fibrosis are living longer, healthier lives.
Nathan, Fish, Karen, Gliddon
openaire +2 more sources