Results 1 to 10 of about 14,576 (165)
INTEGRATED ADVERTISING CAMPAIGN [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2010 Campaign and especially advertising campaign represents one of the variables of the marketing mix, an important one, being difficult to separate its contribution from the one of the other elements. Irrespective of the specific object that is behind
Adina Claudia NEAMŢU , LIVIU NEAMTU
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Good Arts, Good Mental Health®: the effectiveness of an Australian health promotion media campaign in promoting community mental wellbeing via the arts [PDF]
Frontiers in Public HealthIntroductionThis study describes and evaluates Good Arts, Good Mental Health® (GAGMH), a groundbreaking, population-level, arts-mental health promotion media campaign.
Christina R. Davies +12 more
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ADVERTISING CAMPAIGN OF HIGHER EDUCATION INSTITUTION DEVELOPMENT BASICS [PDF]
Êvropejsʹkij Vektor Ekonomìčnogo Rozvitku, 2022 Today in Ukraine there are such processes as the reduction of the number of entrants to higher education institutions due to demographic reasons, due to going to study in other countries or due to reducing the number of budget places and increasing the
Natela R. Kordzaia
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Advertising campaign performance evaluation indicators: essential analysis [PDF]
Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет, 2022 The current state of the research of the theoretical basis for evaluating the effectiveness of the advertising campaign, presented in the special and scientific literature, is analyzed, the results of which indicate that attention is paid to these issues
Larysa Harmider +2 more
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Digital Advertising Creative Processes and Innovation in UK SME Advertising Agencies: An Empirical Investigation of Viral Advertising [PDF]
المجلة العلمية للدراسات والبحوث المالية والتجارية, 2021 Innovation is arguably the largest theme in advertising literature. However, the emergence of E-Marketing has led to an unprecedented level of change in the industry.
Hatem El Gohary, Antonius Raghubansie
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Media and Communication, 2023 Answering the strong need for insight into how minors can effectively be informed about advertising (e.g., influencer marketing) in online content, we ran an online experiment (N = 623 minors between 8 and 18 years old) testing the effects of two ...
Sophie C. Boerman +2 more
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Philosophy of design thinking as a creative methodology for designing interactive advertising campaigns [PDF]
Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm, 2022 This study deals with design thinking as a creative methodology that aims to solve design problems and employ it to design and produce interactive advertising campaigns that serve the advertising goal.
hend alwetaid, Faten Farouk
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Insights into Regional Development, 2021 The research study thematically focuses on the behaviour of citizens of the Slovak Republic in the campaign for active search and monitoring of political advertising. The authors tried to find out the degree of effectiveness of the use of marketing tools
Marcel Lincényi, Jaroslav Čársky
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Supporting Sustainable Society while Elevating Brand Competitiveness: A Case Study of Hellmann’s Cook Clever Waste Less Campaign [PDF]
E3S Web of Conferences, 2023 Green advertising is a powerful tool in encouraging transformation of people’s behaviour to tackle climate change issue. To pursue it, collaboration between advertising agency and client is crucial.
Oscario Angela
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Advertising campaigns for cystic fibrosis [PDF]
Canadian Medical Association Journal, 2010 As adults with cystic fibrosis, we have benefited greatly from the work of the Canadian Cystic Fibrosis Foundation. Thanks to the foundation’s long-term investment in research and care, people with cystic fibrosis are living longer, healthier lives.
Nathan, Fish, Karen, Gliddon
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