Results 71 to 80 of about 25,888 (209)

Evaluation of the Impact of a Regional Educational Advertising Campaign on Harm Perceptions of E-Cigarettes, Prevalence of E-Cigarette Use, and Quit Attempts Among Smokers. [PDF]

Nicotine Tob Res, 2020
Tattan-Birch H, Jackson SE, Ide C, Bauld L, Shahab L.   +4 more
europepmc   +1 more source

Heuristic optimization algorithms for advertising campaigns

Expert Systems with Applications
In this paper, two optimization problems within the scope of marketing campaign design are studied. In particular, two ad positioning problems are analyzed with the objective of minimizing the cost of all the chosen media while ensuring that a set of constraints is fulfilled.
Álvaro Seco, Natalia López, Fernando Rubio 0001   +2 more
openaire   +2 more sources

Ad copy for Merrill Lynch's advertising campaign

, 1992
This glossy little booklet twenty-six pages long uses detail and full illustrations from the advertising campaign. The full illustrations tend to have an explanatory moral under them, e.g., "Lacking a long-term plan, the grasshopper sang a different tune

core  

Successful Collaboration Between Marketers and Agencies: Towards a Client perspective on Advertising Development

, 2012
The relationship between clients and agencies involved in developing quality advertising campaigns has long been an area of interest for researchers. Much of the early research focussed on the factors which contributed to the origins, functioning and ...
Calderwood, Richard John
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The Cost-Effectiveness of 1% Or Less Media Campaigns Promoting Low-Fat Milk Consumption

Preventing Chronic Disease, 2005
Introduction The purpose of our study was to compare the cost-effectiveness of four strategies using components of 1% Or Less to promote population-based behavior change.
Margo G. Wootan, DSc,, Bill Reger-Nash, EdD, Steve Booth-Butterfield, EdD, Linda Cooper, MSW, LCSW   +3 more
doaj  

U.S. Presidential Election – 2012: trends tone in marketing and political PR

Sfera Politicii, 2013
This article is a synthesis of political PR strategies used in the U.S. presidential campaign of November 6, 2012. Also, we elucidated electoral profiles of the two candidates-Republican and Democrat - campaign themes impact on American voting decision ...
Aurelia Peru-Bălan
doaj  

THE ECONOMICS OF DIGITAL ADVERTISING: HOW BUSINESS PROFITABILITY CHANGES WHEN ADVERTISING SCALES

Green, Blue and Digital Economy Journal
Purpose of the article. The article considers key issues of digital advertising effectiveness, including the relationship between costs and profitability in the process of scaling advertising campaigns.
Vladyslav Tsaruk
doaj   +1 more source

A framework of corporate social responsibility for advertising accountability: The case of Australian government advertising campaign

, 2008
Corporate Social Responsibility (CSR) has emerged as a dominant theme guiding business practice. Governments have embraced this philosophy and legislated to encourage socially responsible business practice in its many forms.
Beatson, Amanda T., Kerr, Gayle F., Johnston, Kim A.   +2 more
core   +1 more source

GENERIC ADVERTISING WEAROUT: THE CASE OF THE NEW YORK CITY FLUID MILK CAMPAIGN

This article examines two major generic fluid milk advertising campaigns in New York City during the 1986-92 period. Estimates from a time-varying parameter model show that the evolution of the impact of generic advertising on fluid milk sales over each ...
Reberte, J. Carlos, Forker, Olan D., Kaiser, Harry M., Lenz, John E.   +3 more
core  

Advertising Versus Sales In Demand Creation [PDF]

Using an analytical model, we investigate the dynamics of a firm with market power whose advertisements and sales contribute to its customers’ stock of goodwill.
Oded Hochman, Gal Hochman
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