Campaign Advertising and Election Outcomes: Quasi-Natural Experiment Evidence from Gubernatorial Elections in Brazil [PDF]
Whether campaign advertising influences election outcomes is an open question; a paradox given the amount spent on campaigning in general and TV advertising in particular. We argue that such “absence of documentation” is due to the focus of the empirical
Bernardo S. da Silveira +1 more
core
She\u27s Sold: Persuading American Women Through Advertising [PDF]
, 2012 This study attempted to analyze the effects of an advertising campaign on American women in to illustrate that these women are vastly unaware of just how influential advertising is on their thoughts and actions.
Keef, Bethany L
core +1 more source
Rational vs emotional communication models. Definition parameters of advertising discourses [PDF]
, 2018 The new information technology, as well as changes in the consumer, have generated transformations in the strategic advertising focus. Since rational communication focuses on the product, it seeks clarity by articulating benefits and by relying on ...
Farràn Teixidó, Eduard +2 more
core +2 more sources
The Degradation of Access‐Based Business Models: Customer Misbehavior and Shared Mobility
Business Strategy and the Environment, EarlyView.ABSTRACT Access‐based services are considered one of the strategies to embed sustainability in business models. Yet, because the evolution of these business models has been overlooked, we do not know whether their promise to create triple value is sustained.
Andres Camacho, Carmen Valor
wiley +1 more source
ТЕОРЕТИЧЕСКИЕ АСПЕКТЫ РАЗРАБОТКИ РЕКЛАМНОЙ КАМПАНИИ СОВРЕМЕННОГО ПРЕДПРИЯТИЯ
Sovremennye Issledovaniâ Socialʹnyh Problem, 2015 Реализация главных задач, стоящих перед современными предприятиями, должна сопровождаться применением наиболее передовых форм и методов управления рекламной деятельностью, увеличивающих эффективность сбытовой деятельности компаний, а также ...
Evgeniya Vladimirovna Vidishcheva
doaj +1 more source
ADVERTISING COMMUNICATION DURING CRISIS [PDF]
Crisis communication and advertising communication are a priori diametrically opposed. Advertising is not the appropriate tool in times of crisis, but offers prospects that other tools do not possess.
Silvia-Mihaela Pavel Ph. D Student
core
Formation of the international advertising campaign [PDF]
, 2018 Розглянуто основні складові рекламної кампанії підприємства. Зроблено висновок, що рекламну кампанію слід проводити поетапно. Запропоновано рекламну кампанію для ПАТ "Харківська бісквітна фабрика", що складається з п'ятьох етапів.
Геворкян, Артем Юрійович +2 more
core
Real-Time Bidding by Reinforcement Learning in Display Advertising [PDF]
, 2017 The majority of online display ads are served through real-time bidding (RTB) --- each ad display impression is auctioned off in real-time when it is just being generated from a user visit.
Cai, Han +6 more
core +2 more sources
Current Trends and Future Research in Management Control for Sustainability in Retail
Business Strategy and the Environment, EarlyView.ABSTRACT The growing emphasis on sustainability in the retail sector, driven by regulatory frameworks, market trends and consumer demand, has placed management control at the forefront of facilitating sustainability practices. Despite increasing academic interest in this area, the literature is fragmented and provides limited sector‐specific insight ...
Miguel Gil, Mart Ots, Timur Uman
wiley +1 more source
Beyond Reviews of Road Safety Mass Media Campaigns: Looking Elsewhere for New Insights
Journal of Road Safety, 2011 Road safety practitioners are well served by a well-researched body of publications designed to inform the development and assessment of more effective mass media campaigns. But how does road safety advertising actually influence road user behaviours and
Barry Elliot
doaj