Estimating Asymmetric Advertising Response: An Application to U.S. Nonalcoholic Beverage Demand
We propose a regime-switching model that allows demand to respond asymmetrically to upward and downward advertising changes. With the introduction of a smooth transition function, the model features smooth rather than abrupt parameter changes between ...
Kaiser, Harry M., Zheng, Yuqing
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Cut the fat: 1% or less campaign
, 2001 Plan BIntroduction. Obesity is the leading contributor to the progression of chronic disease and cardiovascular disease is the number one killer of American men and women. Objective.
Schmidt, Amanda E.
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Enhancing lung cancer screening through 'saved by the scan': insights from a multipronged public service advertising campaign. [PDF]
BMC Public HealthQidwai KA +14 more
europepmc +1 more source
Changes in Internet Search Behavior After a Direct-to-Consumer Advertising Campaign for Faricimab-svoa. [PDF]
J Vitreoretin DisBloemhof CMP, Lim MJ, Hwang JC.
europepmc +1 more source
Designing evaluation tools to determine effectiveness of dental health care advertising campaign
, 1980 This thesis involves development, execution and analyzing of the first of a two-part longitudinal study for use in researching and evaluating the 1980 advertising campaign sponsored by the Indiana Dental Association.The data for this analysis was derived
DeHaas, Judy W.
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THE "TOURIST IN ROMANIA" CAMPAIGN - METHODS OF CALCULATION AND ALLOCATION OF ADVERTISING BUDGETS [PDF]
The present study proposes the submission of two techniques in promoting Romanian tourism destinations: tourism advertising via television and outdoor tourism advertising, as well as the procedures for the calculation and allotment of advertising budgets.
Mihai Papuc
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Should We Tax or Cap Political Contributions? A Lobbying Model with Policy Favors and Access [PDF]
This paper develops a model of political contributions in which a politician can either sell policy favors, or sell access. Access allows interest groups to share hard information with the politician in support of their preferred policy.
Christopher Cotton
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EFFECTS OF GENERIC ADVERTISING ON PERCEPTIONS AND BEHAVIOR: THE CASE OF CATFISH
An eight equation partially-recursive econometric model is specified to indicate the effects of catfish advertising on product awareness, beliefs, attitude and consumption.
Venkateswaran, Meenakshi +1 more
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Health Communication Campaign Performance During the HEALing Communities Study: Cross-Sectional Examination of Digital Advertising Methods. [PDF]
J Med Internet ResLewis N +15 more
europepmc +1 more source
Snapple: Integrated Advertising Campaign
, 2016 The National Student Advertising Competition is a competition college chapters of the American Advertising Federation can participate in. This competition has a corporate sponsor, this year being Snapple, which gives students the opportunity to write an ...
Renneker, Hayley
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