Results 91 to 100 of about 429,874 (308)
Business Strategy and the Environment, EarlyView.ABSTRACT Considering the need for environmental sustainability and fulfillment of the needs of customers at the bottom of the pyramid, this study integrates the attention‐based view of organizations and situational leadership theory to examine the impact of government eco‐initiatives on frugal green innovation through managerial attention toward the ...
Qaisar Iqbal +2 more
wiley +1 more source
Activismul prin brand. Studiu de caz: campania eMAG din 2019 [PDF]
Polis: Revista de Stiinte Politice, 2020 The article highlights a new trend in brand behavior, especially global ones: brand activism. Brand activism involves brands taking public positions on social and political issues.
Arthur SUCIU
doaj
Consumer Adoption of Internet of Things
Journal of Consumer Behaviour, Volume 24, Issue 2, Page 673-693, March 2025.ABSTRACT The Internet of Things (IoT), a pivotal technology in enhancing user connectivity, faces a paradox: its widespread potential yet limited consumer adoption. This study addresses this dichotomy by synthesizing a large‐scale meta‐analytic structural equation modeling (MASEM) and hierarchical linear meta‐analysis (HiLMA) of 2736 effect sizes from ...
Wagner Junior Ladeira +6 more
wiley +1 more source
Strategy of advertising campaign selection
Вестник Воронежского государственного университета: Серия экономика и управление, 2004 The paper touches upon a model of information distribution through mass media. The model is based on description of human’s behavior in terms of finite automaton and a probability model of message distribution. The model covers processes of accumulation,
Valeriy Vladimirovich Davnis +1 more
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The association between antitobacco advertising and calls to a tobacco Russian Quitline
Tobacco Induced Diseases, 2018 Background Russian Quitline was organized in 2011, National Tobacco Control mass media campaigns are held with 2012 to 2016, National Tobacco Control Law was passed in 2013.This study examines the effects of media campaign on telephone quitline for ...
Olga Sukhovskaya, Petr Yablonskiy
doaj +1 more source
Optimal Goodwill Model with Consumer Recommendations and Market Segmentation [PDF]
, 2014 We propose a new dynamic model of product goodwill where a product is sold in many market segments, and where the segments are indicated by the usage experience of consumers.
Bogusz, Dominika, Górajski, Mariusz
core
Decoding Emotional Signatures of Ethical Ads: An Analysis of Actor‐Viewer Synchrony
Journal of Consumer Behaviour, EarlyView.ABSTRACT We examine whether ethical advertisements differ from conventional ads in their on‐screen emotional signatures and whether those signatures transfer to actor‐viewer synchrony. Study 1 analyses 138 professionally produced YouTube ads using Automated Facial Expression Recognition (AFER) and Convolutional Neural Networks (CNN) to quantify actor ...
Vik Naidoo, Nicolas Hamelin
wiley +1 more source
Marketing (Beograd. 1991), 2017 Since they represent the cradle of social networks, the authors used the most recent research conducted mainly in the USA. The basic goals of this paper comprise: an overview of global trends relating to the media type-based advertising investments ...
Krstić Ana, Đurđević Biljana
doaj
Journal of Consumer Behaviour, EarlyView.ABSTRACT Grounded in ambivalence theories, this research examined factors shaping consumer ambivalence toward AI‐generated content and investigated differences between commercial and noncommercial contexts. As a preliminary study, sentiment analysis of Reddit data using a support vector machine (SVM) revealed that most consumer sentiment toward AI ...
Garim Lee +3 more
wiley +1 more source
Service Learning Across the Curriculum: A Collaboration to Promote Smoking Cessation [PDF]
, 2005 This paper focuses on how pedagogy, service, and scholarship can be combined across the advertising curriculum through service learning, which invigorates collaboration among faculty members, student teams, and advertising professionals.
Grow, Jean M., Wolburg, Joyce M.
core +1 more source