Results 161 to 170 of about 429,874 (308)

Dual Pathways of Loneliness in the Marketplace: Emotional Attachment, Empowerment, and Evaluations of Brand Warmth and Brand Competence

Psychology &Marketing, EarlyView.
ABSTRACT Loneliness shapes consumer behavior, yet whether it increases preference for warm or competent brands remains unresolved. We argue that this question cannot be answered without distinguishing who is perceived to be lonely. Individual loneliness, which is a person's subjective experience of social disconnection, activates agency‐restoration ...
Aulona Ulqinaku, Gülen Sarial‐Abi, Selma Kadic‐Maglajlic   +2 more
wiley   +1 more source

Eliciting Mental Time Travel Through Digital Product Displays and Its Positive Influence on Purchase‐Oriented Outcomes

Psychology &Marketing, EarlyView.
ABSTRACT Drawing on cognitive science research, this study explores mental time travel and its elicitation through digital product displays. Specifically, we examine how digital product displays elicit mental time travel to the past and future and how this cognitive process positively influences three purchase‐oriented outcomes: inspiration to purchase,
Jennifer Brannon Barhorst, Nina Krey, Graeme McLean, Heiner Evanschitzky   +3 more
wiley   +1 more source

Visual Implied Motion in Marketing: A Dual‐Route Framework of Perceptual Persuasion

Psychology &Marketing, EarlyView.
ABSTRACT Depicting movement in static marketing stimuli, referred to as ‘implied motion’, is widely used across packaging, logos, and advertising, and multimodal brand communications. Despite growing evidence of its persuasive impact, the underlying psychological mechanisms and boundary conditions remain theoretically fragmented. This systematic review
Tianyi Zhang, Charles Spence
wiley   +1 more source

Opening the Black Box of Nonprofit Reputation and Volunteer Attraction With Supervised Machine Learning

Nonprofit Management and Leadership, EarlyView.
ABSTRACT With the aim to explore the potential of machine learning for nonprofit research, this article contrasts traditional linear regression with four contemporary supervised machine learning approaches. Concretely, we predict (1) reputation ratings and (2) the total number of volunteers for 4021 non‐profit organizations in the U.S.
Moritz Schmid, Hannes Lampe, Jurgen Willems   +2 more
wiley   +1 more source

Brand Sharing and New Drinking Occasions: A Content Analysis of How Alcohol Brands in Australia and Aotearoa New Zealand Promote Zero Alcohol Products. [PDF]

Drug Alcohol Rev
Keric D, Edwardes F, Stafford J, Harrison NJ, Mandzufas J, Bartram A, Pettigrew S.   +6 more
europepmc   +1 more source

Fundraising as Contracting: Why Nonprofits Accept In‐Kind Donations

Nonprofit Management and Leadership, EarlyView.
ABSTRACT In‐kind (nonmonetary) donations are a popular form of philanthropy that have received much less scholarly attention than monetary gifts. This study documents the prevalence of types of in‐kind giving and associated organizational practices, then explores links between the perceptions of nonprofit managers, organizational practices, and ...
Elizabeth Searing, Sarah Jacobson, Angela de Oliveira, Tianyi Li   +3 more
wiley   +1 more source

Audience Interpretation of Risks in Health Promotion Campaigns About Underage Drinking: Qualitative Interviews With Parents of Adolescents. [PDF]

Health Promot J Austr
Nguyen HV.
europepmc   +1 more source

Rangatahi Youth-Led Dissemination Campaign for Cocreated Eating and Well-Being Guidelines: Process and Pilot Implementation Evaluation. [PDF]

JMIR Form Res
Christison L, Railton R, Glassey R, Makirere-Haerewa R, Tipene-Leach D, Swinburn B.   +5 more
europepmc   +1 more source

Rethinking Gender Representation in Policing: Experimental Insights on Citizen Trust and Cooperation in South Korea

Public Administration and Development, EarlyView.
ABSTRACT This study extends the literature on symbolic representation by examining how increased female representation affects citizens' attitudes in policy areas that are not typically salient to women. A survey experiment with South Korean citizens tested whether a greater presence of female police leaders overseeing patrol programs affects public ...
Sunyoung Pyo
wiley   +1 more source

Facebook Advertising and Consumer Behaviour: A Study of Yuorit Yoghurt in Jos South, Nigeria

Mdooter Journal of Communication and Digital Technologies
Background: The increasing penetration of social media, particularly Facebook, presents both opportunities and challenges for businesses seeking to influence consumer behaviour.
Sunday Francis Leman, Lucky Jerry Mapak   +1 more
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