Results 161 to 170 of about 25,888 (209)

Forecasting Online Advertising Campaigns in the Wild

2013
Online advertising is a high and a constantly growing business with an elaborate complexity. An important position is occupied by intermediaries, such as ad networks, marketing agencies and companies specialized in delivering software for managing and displaying advertising campaigns.
Radoslaw Nielek, Dariusz Parzych, Damian Sepczuk, Adam Wierzbicki, Jakub Wysoczanski   +4 more
openaire   +1 more source

Antibiotic advertising campaign

Medical Journal of Australia, 1984
C G, Berbatis, R J, Plumridge
openaire   +2 more sources

Antismoking Advertising Campaigns for Youth

JAMA, 1998
G I, Balch, G, Rudman
openaire   +4 more sources

A SUCCESSFUL ADVERTISING CAMPAIGN [PDF]

Holistic Marketing Management, 2011
”TO ADVERTISE OR NOT TO ADVERTISE?” is the question which continually confronts the business man. The importance of advertising has long been recognized by the more enlightened members of the business and industrial world. Strategies for a successful advertising business campaign are an important factor for every company and business.
openaire   +1 more source

Mathematical Models for Economic and Political Advertising Campaigns

Operations Research, 1977
We propose a basic model for a two-competitor advertising campaign. Game-theoretic saddle-point solutions are found for the following four problems. How large should the total advertising budget be to maximize profits? How should the budget be distributed in a differentiated market, and how much is saved by this distribution? How should one distribute
openaire   +2 more sources

Advertising Campaigns

Journal of Marketing, 1952
J. Robert Hilgert, Irwin Graham
openaire   +1 more source

Evaluating Antismoking Advertising Campaigns

JAMA, 1998
G N, Connolly, J E, Harris
openaire   +2 more sources

Planning advertising campaigns

Vestnik of North-Ossetian State University, 2020
Zarina Kh. Bekmurzaeva, Georgy E. Batagov   +1 more
openaire   +1 more source

Anti-nostalgia in Citroën’s Advertising Campaign

2014
According to Vladimir Jankelevitch, nostalgia is triggered by the regret of a subjective event, place or time. The fact that time is intrinsically both semelfactive1 and irreversible would cause our melancholic longing for the fugitive past. Thus, he explains: ‘It is not what is to be regretted that is regretted (because maybe there is nothing to ...
openaire   +2 more sources

THE ADVERTISING CAMPAIGN

Journal of the American Medical Association, 1950
openaire   +1 more source